Arun Karthik Email & Phone Number

Chennai Area, India

- Envisioned and Co-Founded an adventure racing company designing unique Obstacle Course Races(OCR), Triathlons, Duathlons and Trail runs- Organized over 12 mass participation events in India and Nepal and several unique OCR events in India – approx. 10,000 participants - Asia’s 1st beach OCR, South Asia’s 1st mixed relay OCR, India’s 1st sea swim triathlon, World’s 1st 1 km OCR and more- Core team – handled strategy, strategic alliances, business management and event management, also assisted in other verticals

India

- Co-Founded and established Transform Sports Pvt. Ltd. to positively impact grassroots sports in India at a school level. Curated an age appropriate, holistic Sports and PE curriculum for K-12 schools; designed a comprehensive multi stage execution plan. Devised a model based on life-values, healthy competition and activity – ‘getFIT’ to instill a sporting culture in all partner schools- Instrumental in client acquisition, business strategy, planning and execution, financial management and operations- Simultaneously led program operations in 7 cities in India, planned and oversaw execution of 600+ events for students, teachers and parents in an effort to promote healthy living and an active lifestyle- ‘Transform Sports - getFIT’ was featured in ‘10 Best Wellness Startups in India - 2018’ adjudicated by SiliconIndia StartupCity

Chennai Area, India

- Envisioned and Co-Founded LIAB, a Charitable Trust that uses Sports as a tool to improve the lives of economically disadvantaged children. - Secured MoUs with Govt. of Tamilnadu, Govt. of Telangana and Mumbai Corporation for program implementation- Created an actionable framework and program that uses sports to teach underprivileged children key values and help them address social issues (bullying & gender inequality) schools across 3 major Indian cities (Chennai, Hyderabad, Mumbai)- Led a team of 25 managers & coaches, 100+ volunteers to positively impact 20,000+ students from 31 Govt. and Govt. aided schools

- Re-branded Sports at GITAM - making it appealing and accessible to students and staff. Built a sustainable competitive and recreational sporting culture for the University- Promoted Sports, Health & wellness for over 35,000 students and 6000 staff across 3 geographies- Designed and implemented a Student-Athlete framework for enhancing competitive sports culture within GITAM. Scouted promising athletes, and offered sports scholarships worth INR 10 million (AY 2021-22 and 2022-23)- Supported athletes in their quest for excellence at International, National and State level competitions (2 medals at the National Games, 2 medals in Asian championships, 8 medals in AIU Nationals etc.)- Devised and implemented infrastructure development projects worth INR 85 million to create new playing surfaces & fitness facilities. - Developed strategies to improve student participation and engagement in sports & physical activity. Empowered students to play an active role in sports administration, created and mentored 48 Sports-related student clubs, Managed 2800+ student managers, facilitated 300+ events reaching out to 42000 cumulative participants- Helped leverage technology in developing applications and online engagement platforms for sports facility booking, identifying fellow players, increasing sports consumption and improving physical literacy- Introduced a course on Sports for students to earn academic credits for learning to play Sports. - Involved in curriculum design and course implementation for 2150 students in the first 18 months of execution- Established technical collaborations with Abhinav Bindra Foundation, IOC-Olympic Value Education Programme, Boccia Federation of India, Andhra Chess Association and other federations to organize events & skill development programs for students

Mumbai

- Developed strategies for development and popularisation of football in India; co-devised ‘Vision 2026’ for Indian football- Designed and developed business plans, financial models and marketing plans for the Indian Super League- Devised a plan for grassroots development including the setup of India’s first football elite talent development academy- Created and implemented marketing plans for the I-League, Aircel Chennai Open (ACO) 2012, 2103 and 2014; Developed a marketing plan for the proposed Indian Basketball League- Conceptualised brand characteristics, brand identity and architecture for IMGR / AIFF football properties- Responsible for on-ground and online activation events at all IMG Reliance events in India- Event Management - Part of the organising team at Aircel Chennai Open 2012, 2013 and 2014; 4 seasons of Lakme Fashion Week- ACO 2013 & 2014: Designed and executed Fan engagement activities for over 21000 tennis fans; Kid’s clinic for 100 promising youngsters- Introduced a mobile application for ACO 2012 using focus based technology for enhanced fan experience- Business proposals - Developed full-fledged sports management strategies for several sports federations and associations in India

Mumbai Area, India

- Conducted stakeholder study in key paint markets in India; Analysed buying behaviour of the consumer through primary market research; Identified latent consumer needs and proposed strategies to increase consumer involvement

- Client Interface: Managed client relationships and gathered details for project execution- Team Lead: Led multiple teams of Software Engineers for end to end execution of the projects- Mentoring In-charge: Trained new entrants to the project and supervised their performance

Pgdm, Marketing, Strategy, General

Activities and Societies: Students' Council

Hsc, Science

Activities and Societies: Students' Council