Researching and identifying new business opportunities; contract negotiations; purchasing; analytics; forecasting; marketing; and management of all current business relationships

• Internal/External Marketing: Create all branding, marketing, advertising and image awareness throughout Mid-MI. • Public Relations: All Media interviews including, but not limited to: Radio interviews, Broadcast TV appearances; local interviews with News outlets, and Magazines. • Advertising/Creative: Research and purchasing of all media for ORS. Selection of best R.O.I. based on analytics provided through surveys and digital reporting. • Inbound Marketing: Implementation of HubSpot Marketing Automation in content production & efficiency, data gathering, analytics, and CRM database.• Management/Leadership: Oversight of one direct report (Marketing Assistant), but part of the senior management team that includes HR, CEO, COO, & CFO.• Campaign Design: Creative Design of all Advertising Campaigns including; writing copy, video direction, editing, staging, and advertising schedules for effectiveness.• Project Management - Developed and launched 6 new clinics (expanding from the original 2 locations when hired in) to 8 current locations. Research of new site demographics for continual growth; real estate/location selection; lease negotiation; construction quotes; clinic design, grand opening, and all marketing/advertising initiatives.• Keyword/SEO/Analytics: Search engine optimization, keywords and analytics reported and updated for continual growth and top of mind awareness for potential patients and referring physicians. • Social Media Management: Oversight and management of Facebook, Twitter, Instagram, YouTube, and current social media outlets. Content creation and coordination of all sites. • Web Design/Maintenance: Concept, Design, and maintenance of website (outsourced for actual build) in-house maintenance. • Event planning – Annual 5k/10k Run/walk each year for upwards of 400 participants. • Physician Liaison – Coordinate educational in-services and presentations for physicians & their staff throughout Mid-MI.