Self-motivated, highly adaptable leader with 8+ years of experience in marketing and communications in the non-profit sector. A creative, sharp-minded person with the ability to juggle a wide variety of tasks (from creative to administrative to data-driven results). Skilled in Branding & Identity, Campaigns & Strategy, Creative Direction, and Email Marketing.
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Marketing DirectorBlue Goji Jul 2024 - PresentAustin, Texas, Us-Create branding, guidelines, strategy and plan.- Develop and execute a comprehensive marketing strategy that increases brand awareness, generates leads, and drives revenue growth.- Increases brand visibility, thought leadership, and customer engagement.- Work closely with cross-functional teams, including sales, operations, product, and customer success, to align marketing approach to business goals.- Social Media: Develop a strategy for each platform. Manage and oversee social media research and consumer intent modeling;- Website development, planning, alterations and improvement including SEO optimization planning and execution- Events & Tradeshows: Manage off-site product activations, pop-ups, or visual merchandising.- Provide creative direction for all departments. - Establish & manage marketing budget using historical data and projected projects and goals.- Provide Creative Direction on all media projects and shoot, edit, or design when needed to get the project done.- Optimize customer experience and life cycle. -
Marketing ManagerBlue Goji Aug 2023 - Jul 2024Austin, Texas, Us- Create branding, guidelines, strategy and plan.- Develop and execute a comprehensive marketing strategy that increases brand awareness, generates leads, and drives revenue growth.- Increases brand visibility, thought leadership, and customer engagement.- Work closely with cross-functional teams, including sales, operations, product, and customer success, to align marketing approach to business goals.- Social Media: Develop a strategy for each platform. Manage and oversee social media research and consumer intent modeling;- Website development, planning, alterations and improvement including SEO optimization planning and execution- Events & Tradeshows: Manage off-site product activations, pop-ups, or visual merchandising.- Provide creative direction for all departments. - Establish & manage marketing budget using historical data and projected projects and goals.- Provide Creative Direction on all media projects and shoot, edit, or design when needed to get the project done.- Optimize customer experience and life cycle. -
Marketing And Communications DirectorCherish Uganda May 2015 - Jul 2024Entebbe, UgCherish Uganda exists to create hope and a future for at risk children living with HIV/AIDS in Uganda. Through Cherish Health Center, Life Skills Training Program, and Family Strengthening, we are changing the story of HIV/AIDS for families in Uganda. #ChangeTheStoryFind more information at: www.cherishuganda.org -
Designer: Film Sets (Interiors, Wardrobe, Creative)Freelance 2016 - May 2022Worked on film and reality television sets with the design teams. -Interior Designer on Van Go (Magnolia Network/HBO)-Coordinated with the network, clients, production team, and talent to ensure that all parties were happy with the completed Van design.-Wardrobe Design on feature films and short films (The One You're With, Dot Dot Dot, A Perfect Host (Assisted), The Good Life).
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StrategistKumveka - Marketing On Mission Nov 2018 - Mar 2019Richmond, Virginia, UsProvided Water Mission with findings from a communication and landscape audit and audience qualitative research project to decipher the effectiveness of their communication efforts and brand awareness. -
Marketing InternCherish Uganda Aug 2014 - Oct 2014Created a new website for the organization, Ran social media, Made and proposed a donor communication plan.
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Visual Display InternAnthropologie Sep 2012 - Dec 2012Philadelphia, Pa, UsAssisted in the creation of in-store installation displays, Helped communicate the brand to the customer segments through displays and visual storytelling, merchandise set-up and store events -
Assistant DesignerAvthreads 2005 - 2007
Kasey Werner Education Details
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Texas Mccombs School Of BusinessMarketing
Frequently Asked Questions about Kasey Werner
What company does Kasey Werner work for?
Kasey Werner works for Blue Goji
What is Kasey Werner's role at the current company?
Kasey Werner's current role is Marketing Director at Blue Goji.
What schools did Kasey Werner attend?
Kasey Werner attended Texas Mccombs School Of Business.
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