Marketing Director
Current-Create branding, guidelines, strategy and plan.- Develop and execute a comprehensive marketing strategy that increases brand awareness, generates leads, and drives revenue growth.- Increases brand visibility, thought leadership, and customer engagement.- Work closely with cross-functional teams, including sales, operations, product, and customer success, to align marketing approach to business goals.- Social Media: Develop a strategy for each platform. Manage and oversee social media research and consumer intent modeling;- Website development, planning, alterations and improvement including SEO optimization planning and execution- Events & Tradeshows: Manage off-site product activations, pop-ups, or visual merchandising.- Provide creative direction for all departments. - Establish & manage marketing budget using historical data and projected projects and goals.- Provide Creative Direction on all media projects and shoot, edit, or design when needed to get the project done.- Optimize customer experience and life cycle.