Blue Goji

Co-founded by Guitar Hero creator, Kai Huang and OpenLink founder and wellness advocate, Coleman Fung, Blue Goji makes fitness fun with cardio gaming equipment. Each game is a portal into a world with targeted brain benefits! Headquartered in Austin, TX, Blue Goji is a technology company focused on promoting Embodied Health. At its core, Embodied Health embraces four essential pillars of wellness – Physical, Cognitive, Mental, and Social Health – to cultivate a more rewarding workout experience. Blue Goji encourages healthy living and building community through a dual-task training approach and community challenges. Backed by Science, the Blue Goji method of Dual-Task Training is a proven improvement to exercise and engages both the body and brain simultaneously. Through eGaming technology integrated with cutting edge cardio equipment (Expresso and CyberCycle bikes), cardio gaming seamlessly blends physical and cognitive challenges to help individuals to sweat smart and think sharper. With its award winning flagship software, Goji Play®, there is a game for every body and every brain in the Blue Goji experience. The gamification of exercise creates an engaging adventure for everyone, regardless of age or activity level! Blue Goji is at the intersection of fitness and technology and leading the field in exergaming and wellness. The company is passionate about motivating people to get and stay healthy.