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Bringing professional baseball to the Middle East and South Asia. Former Procter & Gamble and GoPro brand builder. Brandweek “Marketer of the Year”, Ernst & Young “Entrepreneur of the Year” finalist, PRWeek “40 under 40”, Business Courier “C-Suite Award”, BTTC “Mentor of the Year”, GM's "Rising Star for Entrepreneurship", and 3-time TEDx speaker.Co-founding owner, investor, and chairman/CEO of Baseball United, the first-ever professional baseball league focused on the Middle East and Indian Subcontinent. Our inaugural Showcase Event in Dubai (2023) was broadcast on 13 networks across 6 continents, with 70% of our players coming from MLB. We are building the premier professional baseball product during the Winter season in the youngest, fastest-growing sports market in the world.Past:Founder and CEO of BSB Group and BSB Sports, a leading creative, marketing, and sports marketing firm serving Fortune 500 companies and fast-growing startups worldwide.Founder of Besomebody, a media platform that provided inspirational content and skills training to underserved communities across the world.Besomebody, Inc. and BSB Group International both named "Best Places to Work" and featured on the “Entrepreneur360” list of America's top Private Companies.Besomebody ranked in the top 1% (#49) on Inc. Magazine’s “Inc5000” list of America’s fastest growing companies, and #1 on the Business Courier “Fast55” in 2020 (3200% revenue growth). Developed, launched, scaled and sold original Besomebody app - named “Top 3 apps of 2016” by Entrepreneur Magazine - after battling Mark Cuban on Shark Tank. Then, pivoted Besomebody’s focus toward content and skills training for underserved communities, resulting in an exit (acquisition) in 2017.Founded BSB Group International in 2018 as an end-to-end Growth Firm that provides consulting, brand building and social/content strategy and services to Fortune 500 companies and fast-growing startups. Scaled from $0 to $25M in yearly revenue in 3 years. Founded BSB's Sports in 2020 to connect and serve athletes + brands in the professional baseball, MMA, and NIL spaces.Spent the first 10 years of my career at P&G, leading several brand building initiatives across 4 continents for brands like Tide, Ariel, Old Spice, and Olay. Then helped build the Social and Marketing organizations for GoPro in the company's critical pre-IPO window.Blessed to have traveled to all 50 U.S. states as well as 51 countries, working internationally across 5 continents, including stints in Buenos Aires, Geneva, Singapore, Manila, and Dubai.
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FounderBsb SportsCincinnati, Oh, Us -
Chairman And Chief Executive OfficerBaseball United Nov 2022 - PresentBaseball United is the first professional baseball league created to serve the Middle East and South Asia. After a successful proof of concept in Dubai (November 2023), we are currently expanding across the region. Our mission is to inspire one billion new fans to fall in love with baseball. -
FounderBsb Sports Jan 2022 - PresentBSB Sports is a full-service sports management and marketing agency, connecting brands with top athletes with a core focus on MLB, NCAA/NIL, Combat Sports, and Women's Sports. Over 200+ athletes under management with an ecosystem of 100+ partner brands. BSB Sports leverages our expertise in brand building, content, and digital, as well as our long heritage in community building, to create winning programs and campaigns. Our proprietary Athlete Value Index (AVI) helps drive revenue and ROI for both athletes and brands. BSB Sports is based in Cincinnati, OH, with offices in Austin, TX, New York, NY, and Miami, FL. -
Founder & ChairmanBsb Group International Jan 2019 - PresentCincinnati, Oh, UsBSB Group International is a global Growth firm providing end-to-end strategy and services - including management consulting, brand building, and digital communications - for Fortune 500 companies and fast-growing startups. Our firm focuses on helping partner companies drive measurable growth – i.e., increased users, margin, and/or revenue – via yearly support plans. BSB Group International is headquartered in Cincinnati, Ohio with offices in New York, Houston, and Dubai.One of the fastest-growing creative consultancies in America, BSB was ranked in the top 1% of the Inc5000 list of America's Top Private Companies, #1 on the Fast55, and named one of the "Best Places to Work" by the Business Courier and Silicon Valley Review. BSB has helped power the growth of some of the world's largest companies and brands, including Kroger, Kroger Health, Hilton, Mass Mutual, GoodRx, 23andMe, and Pepsi. Learn more at bsbgroupintl.com. -
Founder & CeoBesomebody, Inc. Mar 2013 - May 2022Cincinnati, Oh, UsBesomebody, Inc. is a Digital Media company that creates exclusive content and training programs for underserved communities. -
Senior Director, Global Marketing & CommunicationsGopro Jan 2012 - Mar 2013San Mateo, Ca, UsCreated and led initial Social, Marketing, and Comms organization during company's critical pre-IPO window. Revenue growth from $180M to $1B in 18 months. -
Senior Manager, Social Marketing & Communications, Developing Markets (Latin America/Ceemea/Asia)Procter & Gamble Sep 2009 - Jan 2012Cincinnati, Ohio, UsLed Social and Digital Marketing, Influencer Marketing, and Communications for P&G's $9 Billion Fabric Care business in Developing Markets (Latin America, Central & Eastern Europe, Middle East, Africa, Asia/China), including helping lead the region's largest product launch of the 2000s. -
Manager, Influencer Marketing & Communications, North America, Fabric Care (Tide, Downy, Gain)Procter & Gamble Sep 2006 - Sep 2009Cincinnati, Ohio, UsLed creation of three powerful platforms that enabled Tide - P&G's flagship brand ($3B), a historically commoditized and recently overlooked brand, to grow household penetration and market share for the 1st time in nearly two decades: 1. Fabric Care to Fashion Care: Shifting focus from "laundry" to "clothes" across all marketing touchpoints enabled new campaign strategy and deeper connections with consumers. Led $20M partnerships with Retail brands and fashion Influencers.2. Cause Marketing: Created the ongoing "Loads of Hope" Cause Marketing initiative, providing clean clothes to families affected by natural disasters. Helped families in more than two dozen natural disasters in the U.S., delivered record ROI for ad copy, and was #1 driver of unique traffic to Tide.com (Also created Downy "Touch of Comfort" Cause Marketing program).3. Environmental Sustainability: Led Communications strategy and execution for Laundry category's massive packaging downsizing, resulting in less plastic, less waste, and less water usage across all of P&G's $9B laundry portfolio. -
Associate Manager, External Relations, North America, P&G Beauty (Olay, Old Spice, Gillette, Sk-2)Procter & Gamble Mar 2003 - Sep 2006Cincinnati, Ohio, UsLed Influencer Marketing and Media strategy and execution for $1B North America Skin Care business. -
External Relations & Brand Intern, (Febreeze, Tide, Dawn)Procter & Gamble Jun 2002 - Mar 2003Cincinnati, Ohio, Us -
Indirect Sales Team Leader, Southwest RegionSprint Oct 1999 - Jun 2002Overland Park, Kansas, Us#1 sales representative in Austin, TX, with highest revenue mobile phone sales in both consumer and B2B channels.
Kash Shaikh Skills
Kash Shaikh Education Details
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The University Of Texas At AustinBusiness/Communications
Frequently Asked Questions about Kash Shaikh
What company does Kash Shaikh work for?
Kash Shaikh works for Bsb Sports
What is Kash Shaikh's role at the current company?
Kash Shaikh's current role is Founder.
What is Kash Shaikh's email address?
Kash Shaikh's email address is ka****@****ntl.com
What is Kash Shaikh's direct phone number?
Kash Shaikh's direct phone number is +151363*****
What schools did Kash Shaikh attend?
Kash Shaikh attended The University Of Texas At Austin.
What skills is Kash Shaikh known for?
Kash Shaikh has skills like Integrated Marketing, Brand Management, Strategy, Corporate Communications, Strategic Communications, Strategic Partnerships, Marketing, Leadership, Marketing Communications, Digital Strategy, Public Relations, Digital Marketing.
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