I've always been a storyteller. You know, the kid who scribbled every high and low of the day into a notebook—some of which might have been, shall we write, embellished for dramatic effect? While I've outgrown the notebook and the embellishments, the instinct to bring others into a story, spark an emotion, or inspire action has only deepened. Now, I tell stories that drive real results.My journey began in broadcast journalism over a decade ago in Toronto. As I worked toward a Bachelor's in Journalism at TMU, I found my groove in discovering the untold stories within businesses and bringing them to life. A tip-off from a journalism professor led me to public relations, and it was my “ah-ha” moment. From there, I dove headfirst into the world of PR and marketing, where the goal wasn’t just to tell stories—it was to tell stories that drove bottom-line impact.Fast forward to today, and I’ve spent the past decade building marketing and PR strategies from the ground up that generate growth. Case in point? During my time at Intrepid Travel, I architected the public relations strategy in North America, which played a major role in turning the region into the top revenue generator globally. What started as an emerging market quickly became the leader, thanks to smart, consistent storytelling and channel-specific tactics that resonated with both B2B and B2C audiences.Then came my jump to WeTravel. I joined as employee 30, the lone marketer in a Series A company. Flash forward to now: I lead an eight-person global marketing and communications team at WeTravel, a company that's grown to over 250 employees and moved well beyond Series B funding. Inbound marketing now accounts for 40% of all transacting clients, with a demo pipeline worth millions. That’s the power of building a marketing function from scratch, scaling it thoughtfully, and staying laser-focused on customer impact.Currently, I’m leading a talented, cross-functional Marketing and Communications team. Together, we’ve created one of the travel industry’s top virtual conferences, launched an Academy with thousands of unique monthly reads, and delivered tangible value to clients—while having plenty of fun along the way.
Listed skills include Leadership, Writing, Powerpoint, Social Media, and 34 others.
