Kasi Mcgurk Email & Phone Number

Toronto, On, Ca

Global

● Increased inbound leads by 150% year-over-year, driving consistent pipeline growth. ● Reduced the sales cycle by 95% through streamlined communication between marketingand sales operations.● Amplified brand awareness by 500% YoY, measured via organic search, website traffic,and social media growth.● Introduced micro-segmentation strategies, boosting lead conversion rates by 100% YoY.● Directed a complete website and brand redesign, establishing a refreshed identity for thebusiness.● Reworked SEO strategy, including AI-driven Overviews and social media SEO, to reducecontent creation time, increase thought leadership, and simplify non-branded keywordsearch terms, resulting in a 50% YoY increase in conversion from organic traffic

● Launched a virtual industry conference with 3,000+ attendees, generatingmulti-million-dollar inbound deals, including 10 enterprise accounts.● Reengineered top-of-funnel content (webinars, courses, blogs), doubling Academy trafficin six months and achieving a 200% YoY increase in sales-qualified leads.● Unified all marketing assets under a cohesive brand identity for the first time.

Global

● Launched Series B announcement, achieving the highest-ever website traffic, with 200+media mentions, including TechCrunch, Yahoo!, and Washington Post.● Grew social media following 4x in one year by managing strategy and executionpersonally.● Organized the most attended webinar campaign for Women’s History Month, now anannual event driving top-funnel awareness and speaking engagements at DEIconferences

● Managed 30% YoY growth in media mentions during COVID, focusing on public-interestand travel pandemic narratives.● Supported the global communications team in securing awards such as Fast Company'sMost Innovative Companies.● Led internal communications for 25+ offices, streamlining processes to improve moraleand alignment.

Toronto, Canada Area

● Grew media mentions 100%+ YoY for three years, including top-tier publications like TheNew York Times and Washington Post.● Developed lasting journalist relationships, securing four CNN broadcast pieceson-location.● Focused on high-DA backlinks, increasing Intrepid's domain authority from 60 to 70 inthree years.● Managed a New York-based PR agency to amplify outbound media strategy.

Toronto, Canada Area

● Increased Canadian media coverage by 150% in three months, surpassing U.S.coverage led by a larger team.● Executed a PR stunt at Toronto's Eaton Centre, resulting in a 1,000% increase inbranded organic search from Toronto and 100+ media mentions.

Toronto

● Managed media relations for BDO Canada, achieving national coverage in majorCanadian publications.● Created tailored content strategies for clients like Pure Barre, tripling engagement andsocial following.

Richmond Hill And Newmarket

•Sourced interviews with local businesses and spokespeople to attract a large viewership in the local community. •Interviewed and edited broadcast segments to appeal to the outlet’s local audience. •Managed the on-air guest experience for local spokespeople, including preparing guests for on-air interviews with pre-questions.

Ontario Post-Graduate Certificate, Public Relations

Courses included: public affairs, event planning, strategic and marketing communications, crisis management and corporate social.

Bachelor Of Fine Arts (Bfa), Journalism, Honours, Minor In English

Courses included: photo journalism, broadcast journalism, fact checking, editing, social and digital storytelling.

Bachelor Of Fine Arts - Bfa, Journalism