Alexander Kasyanov Email & Phone Number

Istanbul, Istanbul, Turkey

* Lead 2 teams (Global & Turkey) of Client Success managers by providing guidance, mentorship, and consistent feedback * Proactively drive consistent improvement by setting targets, noting trends, and coaching based on individual needs* Partner with the UA & BDM teams to maintain department goals for productivity, quality, and customer satisfaction* Actively contribute to the development of customer interaction and retention strategies.* Inspire a customer-first culture and was a point of escalation for customer issues while ensuring all company policies are being adhered to* Implement training programs for employees to enhance skills and improve customer service efficiency* Proactively identify areas of opportunity in CS standards of practice and use analytical, problem-solving, and communication skills to propose alternate solutions* Problem solve issues in real-time, pivoting based on business and customer needs* Maintain a pulse on the needs of both the customer and the internal team to inform ongoing learning opportunities and knowledge gaps* Collaborate with internal and external partners (BDM, SDR, UA, Finance) to complete operational tasks

1. Manage and grow post-sale client relationships with Key advertisers;2. Coordinate with ad ops, product and R&D teams etc. internally to ensure a smooth and successful campaign execution;3. Work with internal teams to guide inventory allocation;4. Monitor and analyze ad campaigns, and proactively take initiative to improve results;5. Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign;6. Proficient in campaign management, setting up and optimization. Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings;7. Share marketplace feedback and guide our advertising strategy;8. Support and work with the sales team on pre-sale research and pitch;9. Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.

- Lead a team of Marketing Managers (including hiring and training new MMs);- Set up and maintain cross promotion framework, processes and best practice guidelines;- Devise and implement cross promotion marketing strategies;- Plan and implement in-game cross promotion marketing campaigns;- Report regularly on performance of in-game marketing campaigns in all apps;- Stay on top of mobile gaming market opportunities and trends;- Apply creative and non-traditional methods of growing our customer base;- Manage and drive continuous improvements of player acquisition and retention;- Plan, review and follow-up on creative asset development, including, but not limited to: playable ads, creative videos, promotional materials from brief to final delivery with in-house creative teams by providing regular checks and expert support;- Measure results of the cross promotion campaigns and optimize our assets and experiments;- Work in close collaboration with the Product, User Acquisition, Analytics teams to tie the cross promotion marketing efforts to performance results like retention, LTV, ROAS;- Share best practices and insights regularly with Product, Design and User Acquisition teams.

- Planning for advertising campaigns. drawing up media plans, strategies- Setting tasks for internal teams (SEM, Social Networks, Media Buying, SMM, programmatic) and monitoring the effectiveness of their work- Data analysis, campaign optimization- Daily traffic analytics of the client’s site (Google Analytics, Yandex Metrica)- Landing Page Prototyping- Preparation of post-campaign reports- Workflow with a client- Setting tasks for the development of creative materials - TenderingClients: CarMoney (fin-tech), Bio8 (bio-tech, Dietary supplements)