I am responsible for the brand reputation of Greenpeace in the US, a $48 million non-profit. I direct our communications department which consists of a media team, a visual production team and key influencer collaborations.I provide strategic direction for Greenpeace’s communications (across earned and paid media, social media and content creation), from the briefing stage through to evaluation, ensuring quality control and creative innovation. I act as a strategic advisor to the Executive Director and Greenpeace senior management team on the following:- Identifying and mitigating brand reputation risks. - Leading the development of communications responses to major organizational crises.- Identifying opportunities for Greenpeace to increase its visibility and engagement with key audiences.I oversee communications for Greenpeace’s Executive Director to ensure that their reputation and thought leadership build power for Greenpeace and vice versa.I manage Greenpeace's Visuals Director and Media Director, applying principles of equity, diversity and inclusion. I determine the communications department's annual goals and budget, and oversee resourcing of projects.I build the Greenpeace brand by developing and managing strategic relationships with key influencers, including thought leaders, visual artists, musicians, performance artists, online influencers, actors, academics and more.I cultivate and maintain relationships with creative agencies and communications freelancers that are aligned with Greenpeace's values.

I help build our brand by developing and managing strategic relationships between Greenpeace USA and key influencers, including thought leaders, visual artists, musicians, performance artists, online influencers, actors, academics, creative agencies and many others.

I led the media outreach and communications strategy for Greenpeace’s Executive Director Annie Leonard, author of the Story of Stuff. Responsibilities included handling all pro-active & reactive media requests, ghost writing op-eds & blogs, overseeing Ms Leonard’s social media presence, and coordinating media collaborations with thought leaders and celebrities.

• As part of the Communications Management Team for GPI, I line managed a team of communications staff including:- Resourcing & work plans for staff- Strategic input to communications plans (organizational & campaign related)- Recruitment, staff development & training plans• Led the communications input to Greenpeace’s worldwide campaign planning process – working with senior management, campaigners, fundraisers and activists to ensure that campaigns were effective and communications well targeted• Set direction for communication strategies covering each of Greenpeace’s core campaigns – Climate & Energy, Forests, Oceans, Toxics & Sustainable Agriculture - in collaboration with senior campaign staff• Led the development of Greenpeace International’s relationships with advertising & communications agencies to ensure outstanding creative work at pro bono rates• Championed market research (quantitative & qualitative) to ensure Greenpeace’s strategies & messages engaged the intended audiences

Led communication strategy development and managed comms delivery team for EA’s climate change related work.Covered issues from renewable energy, to emissions trading, carbon capture & storage and helping communities & business adapt to climate impacts.Core responsibilities included:• identifying communications needs of the policy programme• incorporating input of specialist teams (government relations, web design etc.)• developing relationships with key external partners (NGOs, industry, government)• securing & managing budgets• coordinating rollout to regional offices

Led brand strategy development for major international companies such as Unilever and Kraft-Cadbury as well as small influential organizations such as UK think-tank Demos.Core responsibilities included:• defining corporate missions & values• market research & understanding consumer attitudes• briefing design teams for graphic & web design• workshop facilitation• evaluating comms effectivenessRebranded Britain’s no1 vegetarian brand Quorn, to broaden its appeal from ethical to mainstream consumers.

Worked on the core team developing the Dove brand’s groundbreaking ‘Campaign for Real Beauty’ strategy and managing international roll-out.Developed highly impactful multi-channel communications, promoting a more democratic vision of beauty unseen in the private sector since Benetton's early shock campaigns.

Secured a place on Ogilvy & Mather's coveted Graduate Training Scheme and learnt core business skills of project & budget management, client relationship development, and the fundamental principles of effective communication.