Kat Schaich Email & Phone Number

Fort Collins, Colorado, United States

Visual Design: Transformed complex technical information into intuitive visuals for the intended audience and led the design of large documents and reports Content Creation: Developed sustainability-oriented content for social media, print media, digital newsletters, email campaigns, and blog articlesOutreach/Engagement: Supported community energy action and electric vehicle planning and implementation efforts through collateral production, engagement activities, and event attendance Business Development: Supported business development efforts through opportunity screening, proposal support, and competitive market research

Co-lead social media strategy including content planning and creation of 10-15 posts per week across 4 channelsDeveloped all visual components for print and digital media outreach including social media graphics, infographics, one-sheets, event collateral, and other assetsWrote internal and external communications including newsletters, curated blogs, and email campaignsUtilized Salesforce to generate membership reports

Manage scheduling, posting, and reporting of social posts through Facebook, Instagram, LinkedIn, and TwitterAssessed digital web presence of new clients and their competitors to suggest strategic marketing plan

AgLanta is an initiative of the City of Atlanta to learn, share, and celebrate ways to cultivate the urban agriculture community:Promote AgLanta Eats Food Festival through emails, social media posts, and event planningCo-coordinate 22-person tour of 7 community gardens and urban farms throughout south AtlantaObtain letters of support from key community members, including the Mayor, for support of AgLanta Grown Program

Identified 15 foodservice brands that express interest in sustainability to target the promotion of EnShield Natural KraftCoordinated submission of 20 samples for the Paperboard Packaging Council Carton Competition in which 11 won Assisted in development of a 3-part online education series to attract emerging brands of folding carton products

Craft flyers, posters, and icons for 20 sustainability initiatives every semester to increase student awareness Collaborate with coworker to develop new brand criteria for all future deliverables for cohesive brandingAssist in set up, execution, and clean up of 3-4 community partnership events every semester

Managed development of 7-10 online ads with BuySellAds to deliver the copy and design on timeConstructed and presented a case against Google AdWords regarding clicks that artificially inflate advertising Interpreted user experience data by recording company metrics in order to address changes in customer traffic

Norcross, Ga

Explored 2 new product development opportunities by creating marketing strategy documents and calculating costsGathered competitive analysis research of 13 companies’ roof panel specifications to compare product portfoliosAssembled 100 sample kits and 25 product binders for distribution to sales representativesParticipated in Capstone Project by examining trends in the building industry and presenting insights to CEO