Digital Marketing Manager
Current• Managing social media: Overseeing social media accounts to engage with followers, grow the audience, and promote brand awareness and new arrivals. • Creating content: Developing compelling and visually appealing content for various platforms, including blog posts, videos, and graphics. • Coordinating exciting photo shoots: Organizing and managing photo shoots to capture high-quality images for marketing materials and social media. • Conducting email marketing: Designing and sending out regular email newsletters and promotional emails to engage with customers and drive sales. • Managing Shopify: Handling the Shopify platform for e-commerce operations, including product listings, inventory management, and sales analytics. • Using Klaviyo as an email marketing tool: Utilizing Klaviyo to create, manage, and analyze email marketing campaigns, ensuring effective communication with the customer base. • Utilizing Asana for project management: Employing Asana to plan, track, and manage marketing projects, ensuring timely completion and collaboration across teams. • Copywriting: Writing persuasive and engaging copy for various marketing materials, including advertisements, website content, and email campaigns. • Creating marketing campaigns: Developing and implementing comprehensive marketing campaigns to promote products or services, drive traffic, and increase sales. • Segmenting emails to reach target audiences: Analyzing customer data to segment email lists and tailor content to specific audience segments, enhancing engagement and conversion rates.
