* Develop PPC campaigns across platforms like Google Ads, Bing Ads,etc.* Monitor PPC campaigns regularly and optimize for performance and budget efficiency.* Set, monitor, and manage advertising bid and budgets to ensure efficient allocation of resources.* Conduct keyword research, ad copy creation, and landing page optimization for PPC campaigns.* Track and report on key performance indicators (KPIs) to demonstrate the impact of PPC campaigns.* Generate regular reports on campaign performance, providing insights and recommendations.* Recommend and implement new strategies and features to enhance campaign performance.

* Led end-to-end management of offline reporting solutions, from data cleaning to insights generation, ensuring data accuracy and strategic decision-making.* Proficient in crafting and delivering impactful reports using Excel including Xlookups, Vlookups, Pivot & translating complex data into clear, actionable recommendations.* Mined and analyzed sales data, delivering critical insights for informed business strategies.* Managed the upload of missing sales, conducted sales validation, and expertly curated offers & Creatives for campaigns, boosting sales performance.* Transformed data into actionable insights, Report Automation

•Optimization of On-page content including page content, meta tags, heading tags, alt tags/attributes, keyword stuffing.•Improving Off-page SEO (profile submission, blog commenting, Quora post, social bookmarking etc.•Keyword research & website Audit report, familiar with tools (like Moz, keyword planner, ahref, SEMrush)•Perform competitive analysis and identify gaps or areas of improvement on content.•Recommend changes to website architecture, content, linking & other factors to improve SEO position for target keywords.

* Affiliate marketing, competitor analysis(Business, Website content, market analysis, Google analytics) and top keyword analysis.* Content Development, Website content* Analysing and providing set of reports requested by internal users.* maintaining day to day sales report from affiliate networks.

* Editing and Proofreading content* creating assesment items * Maintaing and creating records of content data.* periodic revision/Update content