Kat Chan Email & Phone Number

California, United States

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

Tucson, Arizona, Us

Mountain View, California, Us

- Built long-term strategy and go-to-market plan for Quickbooks Online Payroll's demand gen program, projecting 1-4% lift in subscribers per week- Provided a deep analysis into Quickbooks Online Payroll's demand gen state by conducting market research and customer interviews with audience and competitors strategy- Secured alignment with 20+ partners across the organization including email, content, web, sales, and paid media to implement a complete demand gen strategy

Los Angeles, Ca, Us

Developed a strategic plan for the corporate technology (IT) organization using user data and research, ensuring that IT is well-positioned to support the company’s growth in 3-5 years

San Jose, Ca, Us

- Managed social media content strategy for Creative Cloud channels, spanning amongst a2M+ social audience, to deliver engaging content for users- Created and designed a “viral” April Fools’ Campaign with only a $3K budget, driving clicksand engagements up +200% KPI on Twitter and +33% KPI on Facebook, that was picked upby 14 PR stories including TIME and Adweek- Lead the social strategy across 4 teams for an international campaign, driving 1.3Kworldwide submissions (+3% KPI), 80.5M impressions and 3.2K mentions, that was pickedup by 61 PR stories- Launched a social amplification plan for local and international teams to support majorproduct releases at Adobe’s annual creativity conference, Adobe MAX, resulting in +500% KPI on social engagements and media buzz

Mountain View, Ca, Us

- Collaborated with cross-functional teams to help lead and amplify market launch strategies for Android & Made by Google products such as the Nexus, Pixel, Google Home, Google Wifi, and Chromecast Ultra- Led and coordinated a 2016 In2 SABRE Award-winning campaign for Google Store’s first physical activation at SXSW to 2.5K on-site participants, 27M social impressions, and 20K new Periscope followers- Executed social media and content marketing strategy in campaign implementation & community management for ~180K followers (+271% YoY) for Google’s flagship e-commerce site, Google Store- Increased brand awareness lift up to 6% through influencer partnerships and targeted paid media - Monitored budgets and measured ROI to track and analyze performance and report on social ad campaigns- Managed agencies to create, improve creative, and copy for approval from multiple stakeholders- Established and defined Google Store’s YouTube influencer strategy to drive traffic and broaden awareness while implementing YouTube house ads

San Leandro, California, Us

- Generated consumer engagement and brand loyalty by expanding blogger outreach program and established Torani’s brand ambassador program- Designed optimal content that was ideated and sourced for all social media platforms- Developed and led seasonal social campaigns to drive brand awareness and increase sales for Torani products- Tracked and measured social analytics to make strategic conclusions & recommendations for social media posts- Worked collaboratively with the Marketing department to align on editorial calendars to ensure Torani’s seasonal promotions and launches were well-executed

Burbank, Ca, Us

- Successfully launched Disney Parks’ first in-park Social Media Command Center to listen, respond, and engage with Guests through social channels for community management and to strengthen brand loyalty- Created live interactive social media and consumer response account through Twitter and generated 100K followers within first year of @DisneylandToday launch- Increased sales by an average of 29% in restaurant sales for social promotion giveaways- Monitored conversations and measured brand resonance for social strategy insights and support Park Operations for guest interactions and responded to 100+ tweets daily- Provided all creative support in designing logos & content for pamphlets and shooting photography

Burbank, Ca, Us

- Participate in team brainstorming and input meetings for effective creative strategies in Disney Destinations.- Partner with 40+ District Sales Managers to deliver marketing content for travel industry sales.- Provide creative support for various teams in Distribution Marketing to create, reinvent, and repurpose integrated marketing communications across multiple platforms, while maintaining the Disney brand.- Fulfill an array of 140+ projects with ads, fliers, postcards, posters, and electronic materials to promote Disneyland® Resort, Walt Disney World®, Disney Cruise Line®, and Adventures by Disney®.

Burbank, Ca, Us

• Project managed Premier Passports for Disney Parks with daily report input into ATS.• Assisted with the execution of the Annual Pass monthly payment program.• Organized and brainstormed presentations to promote ticket sales for Cirque du Soleil: La Nouba show.• Managed a wide variety of internal marketing projects including Cast recognition visuals and communication boards.• Designed collateral for seasonal promotions at Walt Disney World® including Wild Africa Trek and Wild For Disney Pass.• Created print designs for virtual eTickets and hard ticket stocks for third parties and special park events.

Davis, California, Us

- Lead the UC Davis Senior Class Challenge while partnering with various organizations to promote and raise money.- Developed direct marketing strategies, which included e-mail, direct mail, Internet, social media and other tactics.- Developed proposal and implemented projects to enhance and increase website traffic with involvement in the program.- Created, updated, and maintained the website and designed collateral to bring awareness to the campaign.

Davis, California, Us

Burbank, California, Us

- Worked with 2 departments in delivering daily press clips and managing the Press Packages- Drafted and proof-read photo synopses and press releases for upcoming television shows- Assisted with press visits and press events for television show talents- Closely worked with publicists to ensure that ABC Family and Disney Channel remain No. 1 in their demographics

- Participated with multiple departments in delivering exceptional customer service daily for a Fortune 100 Company- Maintained a high volume cash register of at least $10,000 while sustaining an accuracy of $5.00 over/under- Assisted at least 20,000 guests per day in a location with a Guest Satisfaction rating of 91%

Master Of Business Administration - Mba

Graphic Design, Sociology