Katarina E. Madej Email & Phone Number

New York, United States

Greater New York City Area

Greater New York City Area

Responsible for aligning social media activity with the CR brand, developing new social media guidelines and best practices, helping integrate social media in CR Online and CR Magazine, growing existing social media communities and creating entry into new platforms, helping develop a new consumer social listening post, and creating OneSocialCR framework to support cross-functional collaboration.

125 Worth Street, New York

Responsible for overall strategy, development and execution of multi-platform social media communications and marketing activities, with a goal to generate awareness about HHC’s mission. Social media platforms include Facebook, Twitter, YouTube, LinkedIn and Foursquare. In charge of planning and execution of public awareness campaigns related to a variety of health topics.

New York, Ny & Hackensack, Nj

Determined the strategic direction of activities in New York and New Jersey across a range of communications disciplines, including marketing and promotions, social media, e-commerce, web development, cause-marketing, media sponsorship, and internal and corporate communications.• Devised, executed and managed creative and strategic marketing plans for the Society’s premiere fundraising events (e.g., Relay For Life, Making Strides Against Breast Cancer) and cancer awareness and prevention campaigns• Developed and implemented digital and social media opportunities targeting key audiences and new markets to increase reach and drive fundraising revenue• Oversaw site development and management of e-commerce properties; worked with key stakeholders to increase sales through site optimization, product selection and promotion• Managed strategic partnerships to create awareness and maximize brand visibility, traffic and sales• Managed advertising budgets of $500K+; provided spending recommendations to the Society’s leadership• Negotiated and managed ROI-driven digital, print and broadcast media buys to drive brand and campaign awareness and interest• Counseled and provided guidance to regional offices on strategies and issues related to a range of communications activities, including marketing, media relations, and internal and corporate communications.• Managed Communications and Marketing managers and coordinatorsKey Achievements:• Created, managed, and grew the Eastern Division's social media presence on Facebook and Twitter through a variety of strategies• Secured cause marketing opportunities benefiting the American Cancer Society that included scannable pinup cards at point of purchase as well as co-branded product with companies such as A.C. Moore and Hard Rock Café• Secured and managed event media sponsorships including with a long-time partner, ABC-7, as well as Clear Channel Radio Group, NJ Star Ledger, NJ.com, ABC Radio Group, and New York Daily News

New York, Ny

• Developed and implemented strategic partnerships and relationships with targeted media outlets• Planned and executed advertising campaigns; managed and secured media sponsorships in support of various initiatives• Developed and managed Eastern Division online microsites • Pitched long lead and short lead print, broadcast, and online media; wrote press releases • Strategically managed communications activities for regional offices ted advertising campaigns; secured and managed media sponsorships in support of various initiatives