Kathryn Carroll Email & Phone Number

Greater New York City Area

Specialized in driving traffic and building client databases through expert management of email list rentals, digital ads, link outs, opt-in offers, web forms, and warm call transfers.Proficient in end-to-end campaign management, overseeing client lead projects from pre-IO phases to successful completion. Collaborated with teams on high-impact campaigns for brands like PCH, HelloFresh, and AARP, contributing to substantial year-over-year revenue growth.* Participated in increasing list rental revenue growth by 50% and boosting client ROI by providing data-driven optimizations, creative recommendations, and strategic upselling. * Executed campaign end/monthly/yearly billing reports for accounting team while overseeing internal IO database and advising new team members on ops databases and procedures. * Drove the growth of new and existing clients by delivering end-to-end support for 20-80 diverse campaigns simultaneously across multiple distribution channels with revenue annual billing ranging from $2m to $20m. * Specialized in driving traffic and building client databases for high value advertisers through expert management of email list rentals, digital ads, link outs, opt-in offers, web forms, and warm call transfers.

Greater New York City Area

Managed digital ad operations trafficking team for Metavision Media, an agency under the GroupM umbrella. MVM’s primary client is Nestle. * Collaborated with ad server platform, media teams, and external ad operations to develop streamlined trafficking processes and documentation. Presented and trained agency-wide media groups on new procedures and best practices. * Guided the team in implementing, QA testing, and troubleshooting ad server, third-party, and floodlight tags for Nestle and Shea Moisture campaigns. * Organized large-scale creative training sessions, establishing regular mandatory training between ad server techs and creative agencies to expedite tag turnaround.

The Channel Company

Selected exclusively by UBM Channel to manage ad team operations for 80+ campaigns simultaneously across several verticals. * Utilized Omniture knowledge and in-site data to create new site categories, expand inventory, and enhance sales and product offerings. * Assisted in the coordination of video creative rotations, improving content engagement and creating new revenue streams. * Facilitated ongoing in-platform Q/A to maintain high levels of performance consistency across all site and social media channels. * Teamed with Human Resources to implement new on-boarding guidelines and recommendations for ad ops team.

Manhasset, Ny

Promoted from UBM Technology to UBM Channel to establish new OAS practices, restructure inventory forecasting, and revamp billing procedures. * Developed and implemented standardized reporting for internal and client use. * Evaluation, focus and analysis on site-wide SEM practices resulted in a significant decrease of 20%+ in budget spend the following year. * Conducted in-depth analysis of site performance, newsletter stats, and click-through rates, generating detailed RFP data and trends for upsell opportunities. * Executed digital campaigns across various ad management platforms.

Manhasset, New York, United States

Managed online advertising campaigns on multiple brands across the InformationWeek Business Technology Network including: InformationWeek.com, NetworkComputing.com, TechWeb.com, DrDobbsJournal.com and Intelligent Enterprise. Range of accounts from new to strategic included: IBM, Microsoft, CA, Intel, Dell, Sun Microsystems, Cisco, Trend Micro, Novell, Oracle, Novell, Sprint, AT&T, TrippLite and Sungard.Provided sales support for leading technology publications and websites, including InformationWeek, Optimize, Network Computing, and TechWeb.com* Facilitatied the sales process by coordinating with sales teams, managing client relationships, and ensuring the timely delivery of advertising and marketing solutions.* Collaborated with operations to enhance reporting and data analysis, resulting in more comprehensive and impactful sales presentations.