Katherine Dale Email & Phone Number

Leading on strategic marketing growth plans across the OpenAthens portfolio for our agreed international target markets. Driving the delivery of the growth plans via localised multi-channel campaigns and tactics, with the support of the wider marketing team and partner network. Line managing and developing allocated staff, monitoring workload, outputs and providing advice and coaching, in order to ensure achievement of marketing lead KPIs, and campaign and project objectives. Managing and nurturing relationships with international channel partners and technology partners, and vendors to provide growth opportunities for OpenAthens, maximising the delivery of joint campaigns and lead generation. Building and nurturing existing relationships with membership organisations to support delivery of lead generation targets. Directing and managing lead generation and sales funnel building through the use of third-party agencies for activity including but not limited to regional marketing campaigns, telemarketing and account based marketing. Collaborating with the OpenAthens product marketing manager to localise and deliver go-to-market plans for new products and release updates, achieving adoption targets. Collaborating with the OpenAthens senior marketing manager – community and content, to deliver content in support of lead generation campaigns. Supporting the OpenAthens senior events manager to deliver lead generation ROI across our event calendar. Measuring, reporting and improving growth plans and campaigns based on data-driven decisions, supported by a culture of testing and analysis. Regularly reporting to key stakeholders on effectiveness of the marketing strategy, plans and campaigns. Delivering key growth KPIs and goals within the allocated budget. Working with the wider Jisc organisation where appropriate opportunities arise for the benefit for our customers.

Manchester, England, United Kingdom

Part of the student services management team, as Marketing Communications Manager I help create the strategic direction for the directorate, and plan and lead marketing activity to deliver on strategic goals of the business.Outputs include:• Responsible for the creation of the marketing plan for Prospects brands (Prospects, Luminate andHedd) to their relevant B2C and B2B audiences. These include students, employers, stakeholders andFE and HE providers.• Delivery of the marketing plan through the marketing team to ensure the achievement of performancetargets and strategic goals identified in business plans.• Manage a team of individuals across marketing, communication and design disciplines,carrying out regular team meetings, 1-2-1s and learning/development plans in line with Jisc guidingprinciples and people strategy• Maintain brand consistency at all times and continually develop the directorate’s brands across allchannels. Ensure all communications are carried out to a high standards in terms of content, tone ofvoice and style by improving and implementing processes to ensure shared knowledge andunderstanding of the brand.• Develop strategic relationships across the business at a senior level and operational level to identifypriorities for marketing support and to align with central marketing planning.• Deliver on directorate KPIs and objectives by proactively ensuring marketing activity is on track to helpachieve these targets.• Co-ordinate our presence at events including exhibition space, sponsorship and speaker sessions toensure our brand is promoted effectively.• Support the delivery of our own events including webinars, virtual fairs, workshops, seminars andawards initiatives.• Responsible for defining and maintaining the full marketing communications budget.• Develop relationships with external networks to promote our profile and position in our sector.

Greater Manchester, England, United Kingdom

This role is integral to the development and delivery of marketing strategy. I ensure mulit-channel communications are integrated into marketing plans and campaigns. Leading cross-functional teams to develop creative and impactful marketing, tailored to the needs of target audiences, I oversee effective delivery and continuous improvement of campaigns and activity, reporting regularly to key stakeholders on progress.

Manchester, United Kingdom

Plans and delivers marketing campaigns for B2B, B2C and Higher Education audiences through a mix of digital and traditional channels to achieve business objectives and meet associated deadlines. Generates persuasive and accurate copy and content for marketing activity ensuring all communications are sent to the most appropriate and targeted segment and activity carried out to meet brand standards in terms of content, tone of voice and style. Carries out data collation, proofing and scheduling to support marketing campaigns.Uses email marketing tools to build newsletters and engagement emails and tests different variants to optimise performance in future campaigns.Creates digital and print creative briefs for a wide range of marketing collateral including media packs, promotional leaflets and advertising.Monitors and evaluates the effectiveness and ROI of marketing campaigns, using reporting and analytics tools Seeks improvement in all comms activities to ensure continual improvement. Represents the team at cross-functional meetings within the organisation. Organises, manages and attends eventsIdentifies and builds relevant partnerships and relationships within the sector to ensure the company’s position in the market is maintained. Creates, manages and maintains Prospects information and listings on a range of external and third-party websites.

Salford Quays

Providing integrated marketing and communications across first aid learning campaigns for the general public, supporting the British Red Cross strategy for first aid learning for adults. Working to specified objectives and targets which support business growth and achievement of first aid learning targets to sell and promote courses, online learning and apps. The role also supports Operational Areas with marketing activity to deliver first aid learning to those identified as most in need.Considering opportunities for commercial partnerships and positioning needs of the organisation.Liaising with internal departments including Red Cross Training, Area Operation teams, Territory Communication teams and the UK Office marketing team to share key learnings and experience to develop communications.Day to day activities include:- Email marketing- Advertising- Leaflets, inserts and posters production- Management of attendance at exhibitions and events- Working with third parties- Campaign evaluation- Copywriting- Managing the creative and artwork process from initial brief through to print- Reporting (written reports and presentations to management)- Competitor research and analysis- Marketing planning - Contribute to media communications- Contribute to social media activity- Cost/budget management for allocated marketing activity

Overall responsibility for Work Group's marketing activity. Compilation of annual marketing plan developed to deliver activity for all areas of the business to meet new business income goalsMarketing campaign management. From developing messaging ideas and sales goals for targeted campaigns, dispatching mailshots/e-marketing or organising events, briefing the Business Development telemarketing team, and analysing the success of campaigns to report back to the Management team.Managing award entries and attendance - identifying suitable projects for entry.Developing and managing close relationships with industry, local and national press and writing press releases/editorial copy.Sourcing, writing and coordinating the production of detailed case studies and marketing materials for use by all client facing employees.

Producing EOI, pre-qual and tender submissions and writing copy for supporting marketing collateral for the business (e.g case studies, brochures)Event Management (conferences, workshops, exhibitions)CRM database development and manipulation.Internal Marketing communications.Organising and delivering business initiative training sessions.Story mining from various business areas for use in newsletters and press releases.

12 month Student placement during third year of University.General assistance with marketing activities including event preparations and attendance, direct mailers, promotional item sourcing and purchasing, basic graphic design for marketing materials and marketing administration tasks.

2:1, Marketing Management

Cim Professional Diploma, Marketing