Katherine Dale Email & Phone Number

Leading on strategic marketing growth plans across the OpenAthens portfolio for our agreed international target markets. Driving the delivery of the growth plans via localised multi-channel campaigns and tactics, with the support of the wider marketing team and partner network. Line managing and developing allocated staff, monitoring workload, outputs and.

Manchester, England, United Kingdom

• Part of the student services management team, as Marketing Communications Manager I help create the strategic direction for the directorate, and plan and lead marketing activity to deliver on strategic goals of the.
• Responsible for the creation of the marketing plan for Prospects brands (Prospects, Luminate andHedd) to their relevant B2C and B2B audiences. These include students, employers, stakeholders andFE and HE providers.
• Delivery of the marketing plan through the marketing team to ensure the achievement of performancetargets and strategic goals identified in business plans.
• Manage a team of individuals across marketing, communication and design disciplines,carrying out regular team meetings, 1-2-1s and learning/development plans in line with Jisc guidingprinciples and people strategy
• Maintain brand consistency at all times and continually develop the directorate’s brands across allchannels. Ensure all communications are carried out to a high standards in terms of content, tone ofvoice and style by.
• Develop strategic relationships across the business at a senior level and operational level to identifypriorities for marketing support and to align with central marketing planning.

Greater Manchester, England, United Kingdom

This role is integral to the development and delivery of marketing strategy. I ensure mulit-channel communications are integrated into marketing plans and campaigns. Leading cross-functional teams to develop creative and impactful marketing, tailored to the needs of target audiences, I oversee effective delivery and continuous improvement of campaigns and.

Manchester, United Kingdom

Plans and delivers marketing campaigns for B2B, B2C and Higher Education audiences through a mix of digital and traditional channels to achieve business objectives and meet associated deadlines. Generates persuasive and accurate copy and content for marketing activity ensuring all communications are sent to the most appropriate and targeted segment and.

Salford Quays

Providing integrated marketing and communications across first aid learning campaigns for the general public, supporting the British Red Cross strategy for first aid learning for adults. Working to specified objectives and targets which support business growth and achievement of first aid learning targets to sell and promote courses, online learning and.

Overall responsibility for Work Group's marketing activity. Compilation of annual marketing plan developed to deliver activity for all areas of the business to meet new business income goalsMarketing campaign management. From developing messaging ideas and sales goals for targeted campaigns, dispatching mailshots/e-marketing or organising events, briefing.

Producing EOI, pre-qual and tender submissions and writing copy for supporting marketing collateral for the business (e.g case studies, brochures)Event Management (conferences, workshops, exhibitions)CRM database development and manipulation.Internal Marketing communications.Organising and delivering business initiative training sessions.Story mining from.

12 month Student placement during third year of University.General assistance with marketing activities including event preparations and attendance, direct mailers, promotional item sourcing and purchasing, basic graphic design for marketing materials and marketing administration tasks.

2:1, Marketing Management

Cim Professional Diploma, Marketing