Global Marketing & Community Manager, Esri Startup Program
Redlands, Ca, Us
Marketing and community lead for the global Esri Startup Program. Helping early-stage technology startups developing a product or content offering with a mapping and location component succeed by providing access to Esri's ArcGIS software, development tools, training, support, co-marketing, and sales enablement to scale their business.Accomplishments:• Collaboratively managed a worldwide program of 800+ multi-vertical startup partner companies across 45+ countries• Led partnership recruitment and relationship management with emerging multinational businesses; developed robust revenue pipeline and program partnership retention of graduate companies• Oversaw evaluation of 2000+ prospective applicants’ technical capabilities and business alignment in coordination with 15+ sectors, 30+ Esri products, across 250+ global staff and account managers • Experienced in developing sales engagement tactics to drive awareness and adoption of Software as a Service (SaaS) solutions and content offerings with an ArcGIS geospatial component across a wide range of industries to meet customer needs• Independently implemented marketing and joint sales initiatives for external and internal partner recruitment and management. Executables ranging from calls, webinars, tradeshow exhibits, speaking opportunities, strategic assets creation (email blasts, PPTs, blogs, press releases, fliers), social media @EsriStartups 12.4k+ following• Managed multi-event startup innovation zones at the world’s largest GIS conferences, supporting 25+ partner booths, demo theater talks, client meetings, networking socials