Kate Ackerman Email and Phone Number

-One of Seven UGA seniors conducting first and secondary-party research based on their need for exploration in Gen Z multicultural campaigns and “Day in the Life” of a student’s phone resulting in a presentation to NY office -Provided insights found in consumer behavior, media habits, and brand strategy through 100+ in-depth interviews

-Provided media support across multiple brands including: USMC, John Deere, U.S. Virgin Islands, Jiffy Lube, Orkin, and Kimberly-Clark Professional -Created detailed competitive reports including spend, seasonality, and creative executions using a multitude of tools -Tasked with developing new social strategic approaches and executing the approach with campaigns worth $5,000-Worked with media managers to pull and understand consumer insights that would help inform… Show more -Provided media support across multiple brands including: USMC, John Deere, U.S. Virgin Islands, Jiffy Lube, Orkin, and Kimberly-Clark Professional -Created detailed competitive reports including spend, seasonality, and creative executions using a multitude of tools -Tasked with developing new social strategic approaches and executing the approach with campaigns worth $5,000-Worked with media managers to pull and understand consumer insights that would help inform Caribbean tourism and youth marketing media plans -Worked with Mindshare’s North America mBassadors to help provide research to global clients-Create and deliver timelines for plan development and implementation Show less

-Climbed up the leadership scale beginning with Counselor-in-Training, advancing through Head Counselor, and resulting in Program Director for 5 weeks during the summer and numerous weekend trips throughout year -Served in responsibilities including, but not limited to: Opening and Closing Ceremony Coordinator, Camp-Wide Activity Chairman for 250 campers per week, Parent Coordinator and Facilitator, Instructed leadership classes of 20 students, and assisted in formal training of… Show more -Climbed up the leadership scale beginning with Counselor-in-Training, advancing through Head Counselor, and resulting in Program Director for 5 weeks during the summer and numerous weekend trips throughout year -Served in responsibilities including, but not limited to: Opening and Closing Ceremony Coordinator, Camp-Wide Activity Chairman for 250 campers per week, Parent Coordinator and Facilitator, Instructed leadership classes of 20 students, and assisted in formal training of younger staff -Gained an exponential amount of experience in effectively communicating with parents, fellow staff members, superiors, and children in a professional, genuine manner Show less