Evolve is the revolutionary, human-centered approach to technology that unleashes the fullpower of the mind-body connection through an immersive device and platform backed bygroundbreaking science.Marketing Strategy Execution: Helps develop and implement marketing strategies focused ontactics that enhance brand awareness and customer acquisitionGo-to-Market Strategy Development: Leads the development and execution of go-to-marketstrategies for new products and features, ensuring that messaging and positioning effectivelyresonate with the target marketCustomer and Market Insights: Conducts customer and market research to identify andunderstand user profiles and critical insights, utilizing ethnographic methodologies andimmersive observation.Persona Development and Journey Mapping: Creates detailed personas and map out the high-level customer journey for each vertical, highlighting key touchpoints and interactionsMarket Validation: Tests concepts and prototypes with target users to validate market fit,contributing to product UX development.Partnership Strategy: Develops and executes a strategic partnership plan targeting key sectors,including nonprofit research organizations, industry leaders in wellness and health tech, andgovernment agenciesContent Strategy Management: Oversees the strategy and production of content across variousplatforms such as the company website, marketing collateral, ensuring alignment with overallcompany messaging and goalsStakeholder Communications Support: Assists in managing communications with variousstakeholder groups, ensuring that marketing assets and strategies uphold and conveyEvolve’s brand guidelines and voice

Apollo Neuroscience is pioneering new ways to empower people to live healthier lives by addressing the root of stress and anxiety: the nervous system. Originating from research in neuroscience and psychiatry at the University of Pittsburgh, Apollo Neuro, is the first scientifically-validated technology to improve the body’s resilience to stress.Promoted to spearhead an expanded portfolio encompassing diverse growth channels, including podcasts, newsletters, offline media, paid social, paid sponsorships, influencer, and affiliate marketing. Managed an impressive seven-figure budget, meticulously allocating resources for optimal campaign performance. Consistently leveraged data-driven insights to fine-tune strategies and maximize campaign efficacy. Amplified revenue streams by strategically nurturing growth channels that generate 65% of total company revenue. Acted as liaison with external agencies, steering collaborative efforts and ensuring seamless execution of channel strategies. Conducted weekly meetings with agency partners, facilitating dynamic discussions and recommending strategic optimizations to enhance performance. Monitored and evaluated critical KPIs, including Return on Ad Spend (ROAS) and Customer Acquisition Costs (CAC), to inform budget allocations and drive sustainable growth. Spearheaded partnerships of high strategic value, elevating brand visibility and driving substantial revenue growth. Scaled programs to surpass growth targets, meticulously planning budgets, expenditures, and revenue streams. Conducted comprehensive KPI analysis, furnishing actionable insights for strategic refinement and improved planning. Fostered relationships with diverse publishers and influencers, ranging from niche entities to prominent celebrities, facilitating mutually beneficial collaborations.

Leads the affiliate marketing and Influencer marketing programs and works closely with external partners, affiliate platforms, Influencer and affiliate agencies and channel owners across the organizationIs the In-house expert for affiliate marketing and Influencer marketing, with a clear understanding of how different partnership paths work, while creating new strategies to grow and measure successDevelops strategies for finding high-value partners that increase brand awareness, revenue, and drive key performance indicatorsDiscovers new, pertinent partnerships and ensure a successful rollout of all campaignsLeads partner inbound management including vetting intake and negotiating opportunitiesBuilds and manages communication strategy around affiliate channel including onboarding, payment processing, promotional campaigns and creative asset distributionStrengthens existing partnerships and turns ad-hoc publishers into long-term media partnersAutomates operations and scales the program to meet planned growth goals while efficiently managing a budget and aligning spend goals with revenue goalsReports on performance, but more importantly, understands the underlying data and uses it to optimize and improve upon strategyManages relationship with a wide range of publishers including but not limited to: niche/smaller publishers (e.g. mid-size wordpress sites), influencers (e.g. social-only partners), large publishers, and sub-networksWorks with affiliate & influencer management software with high proficiency (Impact, Captiv8, Activate, #Paid)

Network of 60 neighborhood clinics across four states offering same day, on-demand primary, urgent, specialty, and emergency healthcare using mobile-first technology, text and video visits, and face-to-face appointments. Engineered new channels for marketing partnerships with audio/podcast, OOH, OTT/CTV, and direct mail propelling revenue expansion and market dominance. Creates new pipelines for marketing partnerships, community engagement opportunities, and B2B sales prospectsBuilds lasting relationships with all marketing business partners, as well as reporters, publications, and influencersDirects all public relations and branding efforts; includes developing strategies to grow revenue and brand awarenessNegotiates mutually beneficial vendor pricing/contract agreements and analyzes campaign KPIs to verify compliance with project budget guidelines, ensure services meet expectations, and optimize ROIHelps prepare and manage a multi-million dollar annual marketing budget with a focus on maximizing ROAS and customer acquisitionOversees monthly reporting and weekly calls with marketing team; presents key findings/deliverables to senior leadershipProactively coordinates with other key stakeholders in the company to identify and align business goals and opportunitiesMaintains current knowledge of company/industry news; communicates changes internally via newsletters and intranet

Partnered with Senior Marketing Manager to align business development strategy with branding and messaging goalsCoordinated, marketed, and attended Grand Opening and Activation Events at new clinicsGrew clinic footprint from 37 clinics to over 60 clinics in less than 12 monthsTraveled to clinics to establish relationships and partnerships with local community organizations, businesses, and media; maintained communication with partners throughout launch process and ongoing projectsSourced, joined, and built relationships with Chambers of Commerce to solidify partnerships in the areaLiaised with existing business partners to identify upcoming business development opportunities within the communityDeveloped ongoing projects to strengthen partnerships with local businesses and media in existing trade markets

Local steakhouse, bar, and cigar lounge offering restaurant service and private dining, as well as corporate and private events. Led and managed all aspects of BOH operations, event planning, and event sales; included designing and executing in-store marketing events and restaurant promotions, developing social media content, and planning event budgetsCreated and implemented a correspondence tracking database, significantly improving record retention and efficiencyPrepared financial proposals, approved contracts, and negotiated pricing with vendors, saving $20K+ per annumSpearheaded all sales and business development initiatives for private dining and events, totaling 30%+ of total salesParticipated in corporate business development meetings, contributing to brand development and messaging strategiesParticipated in networking programs to develop new client relationships and strengthen existing relationships