Kate Baker Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Helping food companies to realise their product's potential through consumer-centric product research and training. Offering sophisticated approaches for large multi-nationals looking for that extra innovation edge as well as manageable fundamentals such as sensory and innovation training for smaller companies who want to keep their consumer at the heart of their decision making. From Identifying opportunities and understanding the consumer landscape to inform your next big move in the market, or building rigour around your new product development processes and sensory understanding. With a wealth of knowledge and experience from both agency and client side, for big and small companies, in Australia and overseas, The Bakery's success is based on a constant curiosity for people and using this understanding to aid creativity, originality and invention!

Melbourne, Australia

Consumer & Shopper Research Lead at The Food Innovation Centre at Monash University, specialising in qualitative research to identify opportunities & inform consumer-centric product design for clients from multinationals through to SMEs. Ran shopper research projects (in-store & virtual), including eye tracking.Played a key role in innovation capability programs, as expert on consumer research within the programs.Ran multiple research projects in China with partner COFCO, managing the relationship with Chinese partners & overseeing the replication of studies in the Chinese market.Developed & implemented sensory training programs.Ran consumer aided design projects concurrently for client teams in Australia & UK.Consulted on the development of virtual reality retail stores & developed methods for shopper research.

Melbourne Area, Australia

Qualitative and methodological lead on front-end innovation projects within the Australian Consumer Science team, working across Mondelez brands and categories. Ran the qualitative research program for product innovation, and worked across a range of other methods including consumer-aided design and QDA.Developed a new senso-emotional profiling method to understand consumer emotional responses to product and packaging design elements to create consumer-led product ideas and guidance for brand portfolios. The success of this technique took me to India and Russia to roll out globally.Collaborating with commercial teams was key to my role, as well as with R&D to help inform the technology pipeline.

Providing quantitative market research services for multiple industries. Providing clients with questionnaire development, statistical analysis, liaising with advanced analytic statisticians, data analysis, report writing and providing strategically focused research recommendations.

Melbourne, Australia

Managing community and ad-hoc market research with key blue chip FMCG clients. Applying research results to strategic brand direction. Using both qualitative and quantitative research techniques. With a focus on profitability and growing key accounts.

Melbourne, Australia

Managing key accounts in ad-hoc market research, specialising in trained panel research with two dedicated client panels as well as developing and managing a syndicated trained panel.Working closely with the Advanced Analytics team on larger sensory mapping studies. Gaining a great amount of experience in the Dairy Industry, as well as Carbonated Beverages, Shelf-Stable Products, Frozen Meals and Laundry.Sensory skills include cluster mapping, product optimisation, value optimisation, benchmarking, NPD, innovation, product ideation, analysis and interpretation of sensory data.

Melbourne, Australia

Quantitative and qualitative research for key blue chip FMCG clients, methodologies include: Ad testing, brand health tracking, entertainment research for leading film distributors, depth interviews, focus groups, in-situ shopper research.

Melbourne, Australia

Bachelor Of Science (B.Sc.), Psychology / Psychophysiology

Bachelor Of Arts (Ba), Psychology / Media

Education record