Kate Chan Email & Phone Number

Taipei, Taipei City, Taiwan

Taiwan

- Spearheaded omnichannel media planning and execution for a product launch campaign with over 10M budget.- Developed targeted audience segments with quantitative data and qualitative data, and further mapped the TA segments with digital signals to approach.- Conducted invoice data targeting and 3rd party data targeting to approach the core audiences for.

Taipei City, Taiwan

- Conducted market, category, and competitive analysis for insights with media tools such support the strategy-lead to organize strategic direction. - Contributed to winning 2 new business accounts with the client-facing team by providing strategic implementations through category and competitor analysis.- Conducted tailor-made media landscapes for a.

Taipei City, Taiwan

- Executed the Christmas campaign- Supported the social team to boost social media posts

Hsinchu County, Taiwan, Taiwan

Key Achievements:- Planned and optimized the search campaign on Baidu for increasing brand exposure.- Organized online and offline campaigns to provide interaction opportunities between key audiences and brand.- Spearhead the go-to-market project to launch the latest product version worldwide.- Directed the global users’ application competition and.

Social Media Operation & Digital Marketing．Operated official Facebook fanpage to increase community interactions through various contents and online events; discussed directly with HQ designer about the visual design.．Conceptualized GDN and Facebook ads and supported the Marketing manager to place paid ads.．Executed a cross-industry cooperation with Taipei.