Kate Gemmellaro Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Amsterdam, Noord-Holland, Nl

Created and lead a strong performing team of digitally savvy marketers focused on executing innovation with excellence and developing consumer-centric go to market plans to drive demand generation • Created internal Center of Excellence to transform media capabilities, investment and measurement • Championed agile digital marketing by leading data-driven sprints teams with input from product marketing, creative, global business groups, MarTech and agency partners through always on Test & Learn agenda • Pioneered Social Commerce Strategy for Meta’s first ever CPG/Electronics partnership driving highest CVR of all current brands • Collaborated with Global Creative team to develop dynamic creative assets along all steps of consumer decision journey to increase brand saliency through delivering the right message at the right time to the right consumer • Set acquisition strategy to grow consumer database and create engagement + loyalty • Recruit and manage headcount, set quarterly productivity goals and drive a culture of creativity, experimentation and accountability • Own $150mm+ Marketing budget across four categories with direct impact to full P&L • Develop go-to-market media and marketing strategies to support full funnel business goals and identify synergistic targeting across business lines to maximize impact for Philips overall • Primary point of contact for eight media agencies to guide best in class briefing and manage workflow from communications strategy through wrap up reports for all media • Set global media KPIs and establish media measurement frameworks to evaluate performance with data driven and digital led approach; Lead for Marketing/Media mix modeling

Amsterdam, Noord-Holland, Nl

Led Philips North America Oral Health Care digital marketing business to take back share leadership from key competitor and increase top-line profitability. • Lead marketing and digital strategy development for Philips Sonicare for both owned properties and retailer.coms • Develop cross channel winning 360 marketing plans to elevate the Philips Sonicare brand in the market and achieve annually identified “Marketing Jobs to be Done” to drive overall sales and share with a focus to drive consumer demand and deliver against Top Line financial target • Negotiated and implemented strategic joint business plans with both Google and Amazon that resulted in a direct savings of over $5.0million in 2017 and $7.0million in 2018 • Championed local roll out of Digital Return on Investment dashboard that has the ability to monitor, analyze and optimize key marketing metrics, quality and campaign performance in real time across all digital channels resulting in achievement of online sales stretch goal of 19% in 2018

Amsterdam, Noord-Holland, Nl

Developed, implemented and executed strategy, campaign activation, and capabilities building to deliver positive perception and drive demand for Philips and Philips sub-brands • Lead internal multi-functional media team comprised of specialists in Television, Digital, SEM, SEO, Paid/Organic Social, e-Commerce and PR to develop national marketing strategy and execution of go to market plans across eight core businesses with a spend of $100mm +. • Negotiated and implemented strategic joint business plans with Google, Amazon and Facebook • Served as North American representative on Global committee that reviewed and awarded the following: Global/local media agency of record, local e-comm agency of record, direct contract with in house ad-server, direct contract with ad verification vendor and direct contract with programmatic vendor.

London, London, Gb

Boston, Los Angeles And New York, Us

New York, Ny, Us