Senior Digital Marketing Manager
CurrentIn this role I lead digital marketing operations focusing on digital and enterprise sales, social networking, search engine optimization (SEO) and web-site marketing.
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Jason G. is listed as Senior Digital Marketing Manager at McGraw-Hill Education at McGraw-Hill Education, based in Oshawa, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Jason G..
Jason G. previously worked as Senior Digital Marketing Manager at Mcgraw-Hill Education and Owner at Wallfly Media. Jason G. holds Business, Management, Marketing, And Related Support Services from Fanshawe College.
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Innovative, Analytical, and Adaptable are the three words I most commonly use to describe myself. Generally I like to think of myself as a creative problem solver who enjoys spending time learning about a process and then applying resources creatively to either resolve a problem, or improve upon its existing success. Through my time at McGraw-Hill, I've had the unique opportunity to be exposed and contribute to nearly every aspect of the publishing industry including Marketing, Supply Chain, Product Development, Strategy, and Channel Management. Starting in technology product development, I quickly moved to management of the end-to-end custom product development program, then jumped into the management of the development and launch of our home-grown Canadian Learning Management System (LMS) "Connect". Most recently I've continued to manage our custom program while taking on management of our Canadian Channel operations. This broad spectrum of roles has helped me develop a wide variety of technology and people skills which I believe are transferable to just about any role or task I take on.
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New York, Ny, Us
In this role I lead digital marketing operations focusing on digital and enterprise sales, social networking, search engine optimization (SEO) and web-site marketing.
WallFly Media has become a part-time business, focused on multimedia production, including web design and development, photography, video production, graphic design and search engine optimization. When originally launched, Wallfly Media operated as OneThreeSix.com, which was a full time social networking business used to publish and share events, news, and products available in the Hamilton and surrounding area.
Toronto, Ontario, Ca
In this role I lead channel operations and custom product development within Canada.• Manage all aspects of digital channel operations, allowing for electronic sale of products across Canada.• Develop channel strategies including pricing, returns and product distribution options.• Manage channel relationships, including bookstore managers, product distributors and potential vendors.• Develop and maintain channel tools including api for vendor data interchange and product delivery.• Design and implement channel delivery process and platform for Canadian market.• Manage end-to-end product development cycle for custom products, including acquisition working with sales, contract negotiation, pricing, product development, vendor management, and distribution of product to customers through varying channels.
New York, Ny, Us
In this role I managed custom product and platform development teams within Canada.• With a team of three internal developers and five external developers, I Managed all aspects of our Canadian "Connect" platform development, including scope, team interaction, design, functionality and launch. • Launched shared development platform (Subversion), allowing for seamless developer collaboration.• Managed external partnerships for integration of third-party material into our Connect platform.• Successfully launched platform in Fall 2009.• Continued to Manage end-to-end product development cycle for custom products, including acquisition working with sales, contract negotiation, pricing, product development, vendor management, and distribution of product to customers through varying channels.
New York, Ny, Us
In this role I managed the custom product development team and associated tasks. • Developed interactive database interface for capturing project requirements and managing project workflow.• Moved outsourced development to in-house development process, improving quality, reducing turnaround time by more than 50%, while reducing resource requirements through further optimization.• Launched partially automated InDesign workflow, combining actionscript, php, and mysql database to automate InDesign content updates, allowing for deeper levels of customization at a more efficient rate.• Acquired new business through on-campus instructor/sales meetings.• Managed the development of print and digital custom solutions to address needs of instructors.• Managed relationships with authors, negotiate royalty rates, product pricing, and contract terms.
New York, Ny, Us
In this role I was responsible for development of online educational resource web-sites.• Developed Online Learning Centre web-sites to supplement textbook products.• Introduced programming optimization methods to simplify the development process for the Media Technology Team.• Worked with the marketing team to develop promotional product videos using Adobe Premiere Pro.• Assigned lead in iPod/Apple partnership, focused on educational audio & video content for emerging mobile devices (iPod Video).• Created and chaired a cross-divisional efficiency team to identify areas for product and development process improvement.• Progressed to on-campus services, providing assistance to instructors with McGraw-Hill and partner technologies.
In this role I was the lead designer responsible for print and web-site development.• Developed and managed portfolio of customer web-sites.• Optimized and promoted web-sites for search engine optimization (SEO).• Developed and managed print based products including promotional posters, catalogues, flyers and billboard advertisements.• Assigned lead on NBRS & Voiceprint streaming project, pioneering the development of accessible sites for vision and hearing impaired individuals.
In this role I managed a team of web and graphic design developers within a full-service multimedia company.• Designed and developed customer web-sites. • Acquired new clients through on-location sales meetings.• Designed and managed print projects and production.
Other employees you can reach at kcgcollege.ac.in. View company contacts →
Tyler Reed
Colleague at Mcgraw-Hill EducationNew York City Metropolitan Area, United States
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Kate Gemmellaro
Colleague at Mcgraw-Hill EducationStamford, Connecticut, United States
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Noelle Bathurst
Colleague at Mcgraw-Hill EducationGreater Chicago Area, United States
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Mary Beckstoffer
Colleague at Mcgraw-Hill EducationRichmond, Virginia, United States
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Luciano Cossi
Colleague at Mcgraw-Hill EducationTampa, Florida, United States
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Daryl Hill
Colleague at Mcgraw-Hill EducationColumbus, Ohio, United States
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Rick Ziebarth
Colleague at Mcgraw-Hill EducationColumbus, Ohio, United States
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Michael Ryan
Colleague at Mcgraw-Hill EducationNew York, United States
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Lori Vincent
Colleague at Mcgraw-Hill EducationLancaster, Wisconsin, United States
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Amy Frith
Colleague at Mcgraw-Hill EducationHuntsville-Decatur-Albertville Area, United States
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Quick answers generated from the profile data available on this page.
Jason G. works for McGraw-Hill Education.
Jason G. is listed as Senior Digital Marketing Manager at McGraw-Hill Education at McGraw-Hill Education.
Jason G. is based in Oshawa, Ontario, Canada while working with McGraw-Hill Education.
Jason G. has worked for Mcgraw-Hill Education, Wallfly Media, Avalanche Networks, and Video Business Strategies.
Jason G.'s colleagues at McGraw-Hill Education include Tyler Reed, Kate Gemmellaro, Noelle Bathurst, Mary Beckstoffer, and Luciano Cossi.
You can use AeroLeads to view verified contact signals for Jason G. at McGraw-Hill Education, including work email, phone, and LinkedIn data when available.
Jason G. holds Business, Management, Marketing, And Related Support Services from Fanshawe College.
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