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A former journalist with over 15 years of experience as a PR and communications leader and strategist. A media relations expert with experience managing issues and a track record of generating high impact earned media. A trusted business partner with an understanding of how to build communications strategy and measure impact. A powerful writer with deep experience crafting op-eds, press releases, talking points, speeches, social media copy and more. A compassionate manager and team player.As Senior Director of Communications at McGraw Hill, my focus is on the planning and execution of McGraw Hill's external communications strategy as well as the company’s high level thought leadership agenda and content strategy – in support of the goal of changing the perception of the company from a traditional publisher to a leader in digital learning.Prior to joining McGraw Hill, I spent nine years in corporate communications at Scholastic, leading public relations efforts for the company's education businesses.I previously worked as an education reporter for the MetroWest Daily News in Framingham, MA, and have had articles published in several publications, including the Boston Globe, Boston Herald and BostonMagazine.com.Specialties: Corporate communications, PR, media relations, executive communications, issues management, social media strategy, thought leadership, writing, editing, content marketing, media training, public policy, education technology.
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Senior Director Of CommunicationsMcgraw-Hill Oct 2018 - PresentNew York, Ny, UsPlanning and executing McGraw-Hill's communications and PR strategy across its K-12 and higher education businesses, as well as the company’s high level thought leadership agenda and content strategy – in support of the goal of changing the perception of the company from a traditional publisher to a learning science organization.Building a thought leadership agenda and platform for senior leaders – crafting op-eds, writing speeches and preparing them for speaking engagements.Managing a proactive media relations strategy in support of key business objectives -- building relationships with journalists, responding to inquiries, preparing executives for interviews and more.Developing and producing content to support McGraw-Hill's external communication initiatives for distribution through the media, newsletters, company websites, social media channels, intranet, and third party sites/platforms.Leading the planning and execution of the company's presence at key national conferences, including SXSW EDU and the ASU+GSV Summit.
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Director Of CommunicationsMcgraw-Hill Apr 2016 - Oct 2018New York, Ny, UsPlanning and executing McGraw-Hill Education's communications strategy for higher education, as well as the company’s high level thought leadership agenda and content strategy – in support of the goal of changing the perception of the company from a traditional publisher to a learning science organization.Building a thought leadership agenda and platform for the CEO and other senior leaders – crafting op-eds, writing speeches and preparing him and others for speaking engagements.Managing a proactive media relations strategy in support of key business objectives -- building relationships with journalists, responding to inquiries, preparing executives for interviews and more.Developing and producing content to support McGraw-Hill Education’s external communication initiatives for distribution through the media, newsletters, company websites, social media channels, intranet, and third party sites/platforms.Leading the planning and execution of the company's presence at key national conferences, including SXSW EDU and the ASU+GSV Summit.
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Director Of Education Content Strategy And Thought LeadershipScholastic Jan 2015 - Apr 2016New York, Ny, UsI lead the development and execution of strategies that leverage research, stories and content, as well as owned and earned media, that build thought leadership, brand awareness and customer trust for Scholastic in the education space.Key responsibilities and accomplishments:--Developing strategy and executing content marketing and social media plans that build connections and trust with customers, grow brand awareness in education, and generate business leads.--Writing and editing compelling content, including blogs, op-eds, long-form articles and research papers.--Developing and maintaining editorial calendars, and managing a team of contributing writers from inside and outside of the company.--Reporting on blog analytics and key social media KPIs that demonstrate the success of campaigns and inform future decisions.--Partnering with marketing and social media teams to drive engagement, amplify content and build connections with thought leaders and customers.--Creator and editor of company's education blog, EDU (http://edublog.scholastic.com). -
Director Of Corporate Communications, EducationScholastic May 2012 - Jan 2015New York, Ny, UsI lead the communications and PR efforts, including media relations and social media strategy, for the company's education businesses.Key responsibilities and accomplishments:--Building relationships with national and local education reporters and bloggers.--Developing and executing on PR strategy.--Media training and message development for top executives.--Advising product marketing teams on social media strategy.--Writing op-eds, blog posts, press releases, talking points and more.--Creator and editor of company's education blog, EDU (http://edublog.scholastic.com).
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Manager, Corporate Communications, EducationScholastic Mar 2011 - May 2012New York, Ny, Us
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PublicistScholastic Mar 2007 - Mar 2011New York, Ny, Us
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ReporterMetrowest Daily News Dec 2004 - Jan 2007UsLead education reporter covered state and federal education policy and trends, higher education, independent schools, charter schools, Framingham public schools and Framingham State College. Previously covered the towns of Holliston and Hopkinton, reporting on town government, schools, police, development. Also wrote features.
Tyler Reed Skills
Tyler Reed Education Details
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Boston UniversityJournalism -
Davidson CollegeReligion
Frequently Asked Questions about Tyler Reed
What company does Tyler Reed work for?
Tyler Reed works for Mcgraw-Hill
What is Tyler Reed's role at the current company?
Tyler Reed's current role is Senior Director of Communications at McGraw Hill.
What is Tyler Reed's email address?
Tyler Reed's email address is ty****@****ail.com
What is Tyler Reed's direct phone number?
Tyler Reed's direct phone number is +170440*****
What schools did Tyler Reed attend?
Tyler Reed attended Boston University, Davidson College.
What skills is Tyler Reed known for?
Tyler Reed has skills like Social Media Marketing, Press Releases, Blogging, Media Relations, Editing, Corporate Communications, Brand Management, Publishing, Publications, Public Relations, Content Marketing, Social Media.
Who are Tyler Reed's colleagues?
Tyler Reed's colleagues are Luke Charpentier, Sandra Childs, Casey Slaght, Ashley Simeone, Kelly Pekelder, Juanita Thompson, Susan Brown, M.ed..
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