Tyler Reed Email & Phone Number

New York, Ny, Us

Planning and executing McGraw-Hill's communications and PR strategy across its K-12 and higher education businesses, as well as the company’s high level thought leadership agenda and content strategy – in support of the goal of changing the perception of the company from a traditional publisher to a learning science organization.Building a thought leadership agenda and platform for senior leaders – crafting op-eds, writing speeches and preparing them for speaking engagements.Managing a proactive media relations strategy in support of key business objectives -- building relationships with journalists, responding to inquiries, preparing executives for interviews and more.Developing and producing content to support McGraw-Hill's external communication initiatives for distribution through the media, newsletters, company websites, social media channels, intranet, and third party sites/platforms.Leading the planning and execution of the company's presence at key national conferences, including SXSW EDU and the ASU+GSV Summit.

New York, Ny, Us

Planning and executing McGraw-Hill Education's communications strategy for higher education, as well as the company’s high level thought leadership agenda and content strategy – in support of the goal of changing the perception of the company from a traditional publisher to a learning science organization.Building a thought leadership agenda and platform for the CEO and other senior leaders – crafting op-eds, writing speeches and preparing him and others for speaking engagements.Managing a proactive media relations strategy in support of key business objectives -- building relationships with journalists, responding to inquiries, preparing executives for interviews and more.Developing and producing content to support McGraw-Hill Education’s external communication initiatives for distribution through the media, newsletters, company websites, social media channels, intranet, and third party sites/platforms.Leading the planning and execution of the company's presence at key national conferences, including SXSW EDU and the ASU+GSV Summit.

New York, Ny, Us

I lead the development and execution of strategies that leverage research, stories and content, as well as owned and earned media, that build thought leadership, brand awareness and customer trust for Scholastic in the education space.Key responsibilities and accomplishments:--Developing strategy and executing content marketing and social media plans that build connections and trust with customers, grow brand awareness in education, and generate business leads.--Writing and editing compelling content, including blogs, op-eds, long-form articles and research papers.--Developing and maintaining editorial calendars, and managing a team of contributing writers from inside and outside of the company.--Reporting on blog analytics and key social media KPIs that demonstrate the success of campaigns and inform future decisions.--Partnering with marketing and social media teams to drive engagement, amplify content and build connections with thought leaders and customers.--Creator and editor of company's education blog, EDU (http://edublog.scholastic.com).

New York, Ny, Us

I lead the communications and PR efforts, including media relations and social media strategy, for the company's education businesses.Key responsibilities and accomplishments:--Building relationships with national and local education reporters and bloggers.--Developing and executing on PR strategy.--Media training and message development for top executives.--Advising product marketing teams on social media strategy.--Writing op-eds, blog posts, press releases, talking points and more.--Creator and editor of company's education blog, EDU (http://edublog.scholastic.com).

New York, Ny, Us

New York, Ny, Us

Us

Lead education reporter covered state and federal education policy and trends, higher education, independent schools, charter schools, Framingham public schools and Framingham State College. Previously covered the towns of Holliston and Hopkinton, reporting on town government, schools, police, development. Also wrote features.

Masters, Journalism

B.A., Religion