Kate Giess Email & Phone Number

Waterloo, Iowa, United States

As the Digital Marketing Supervisor, l lead the planning, implementation, and optimization of digital marketing campaigns to enhance traffic, engagement, and conversions. Managing paid advertising campaigns across platforms like display advertising, PPC, Facebook Ads, and LinkedIn Ads, optimizing performance to meet ROI and brand goals. Direct and coordinate website projects from discovery to deploy, while working closely with web developers, designers, and content creators to ensure alignment with brand standards and user experience best practices. Collaboration happens with SEO strategists to ensure SEO-friendly and engaging website content, as well as alignment of earned and paid media with overall brand messaging. I also oversee the digital marketing budget, ensuring resource efficiency and cost-effectiveness. Develop performance reports and recommendations to clients that ladder back to their overall marketing objectives. Brands: - Nationwide Insurance, Farm Bureau States - Bob Evans Farms (CPG)- Merck Animal Health- SCN Coalition- Iowa Corn

Waterloo, Iowa, United States

As the Digital Content Strategist, I managed content-related assets and created content strategies to support client business goals using relevant touchpoints to guide the target audience through the buyer’s journey to complete the desired action. I also supported a team of content specialists focused on those marketing areas. Responsible for working across paid media, social, brand strategy, PR teams to develop Tyson Fresh Meat's fiscal year omnichannel marketing strategies.Brands:- Tyson Fresh Meats - B2B and B2C brands - Bubba Burger - Creekstone Farms- Trusted Veal from Europe - American Meat Science Association

Providing marketing strategy and storytelling services for agri-businesses wanting to connect with their target audience in the digital age.

Manhattan, Kansas

LivestockDirect offers premium direct mail and digital marketing solutions for agricultural businesses. The LivestockDirect account manager serves as the liaison between the business and its current customer base.

Manhattan, Kansas

Worked to manage the membership engagement an database made up of over 106,000 records while also directing and assisting with promotional marketing and event planning.