In the Marketplace Seller Growth team looking after New Seller Success (SSR)!

Previously Marketing & Strategy lead at Green Friday, Australia's only sustainability-focused online retail event. Responsible for overseeing the planning, development and execution of Green Friday's growth strategies. Green Friday 2022 ran from November 18-21st. We successfully onboarded 150+ retailers including Poshmark, King Living, ModiBodi, The Body Shop, Appliances Online, Salvos etc. The event was officially sponsored by Sendle, Hero Packaging & Val Morgan Digital's, The Latch.

Previously Marketplace Strategy Manager at Releaseit, Australia's rental marketplace. With the start-up since concept ideation and helped to launch the platform in market.

Worked on strategic business transformation projects for Australia's largest retailers and landlords including David Jones, The Iconic, Petbarn, Mirvac and more! Using consumer data and creative intuition, I developed customer-led business strategies and best-in-class brand experiences.- Helped retailers define their strategic roadmap including tactics and timings- Worked on Ultimate Digital Commerce projects identifying ideal ecomm strategy- Formulated presentations on retail trends for c-suite retailers- Conducted extensive customer research including segmentations via Roy Morgan cluster analysis- Led brand strategy and positioning workshops