Entrepreneurial-minded professional and owner of Kate Hall Creative, specialising in partnering with small businesses to enhance their brand presence and online identity. With a focus on both emerging ventures and established companies, I offer comprehensive branding services and create custom-designed WordPress websites. I use my unicorn powers to provide both strategy and artistic vision to help businesses effectively communicate their unique value propositions and connect with their… Show more Entrepreneurial-minded professional and owner of Kate Hall Creative, specialising in partnering with small businesses to enhance their brand presence and online identity. With a focus on both emerging ventures and established companies, I offer comprehensive branding services and create custom-designed WordPress websites. I use my unicorn powers to provide both strategy and artistic vision to help businesses effectively communicate their unique value propositions and connect with their target audiences.Experience:Collaborate closely with small businesses to understand their unique identities, target markets, and goals, translating their vision into compelling brand strategies and designs.Develop comprehensive branding packages, including logo design, color palettes, typography, and brand guidelines, to ensure consistency and brand recognition across all touchpoints.Create custom-designed WordPress websites that are visually stunning, mobile-responsive, and user-friendly, providing businesses with a strong online presence and a seamless user experience.Conduct thorough research and competitor analysis to identify market opportunities and position clients for success, tailoring branding and web design solutions to their specific industry and target audience.Guide clients through the entire design process, from initial concept development to final implementation, ensuring their satisfaction and fostering long-term partnerships.Manage all aspects of business operations, including client acquisition, project management, budgeting, and ongoing client support.Skills:Brand Strategy and DevelopmentLogo Design and Visual IdentityCustom WordPress Web DesignUser Experience (UX) DesignGraphic DesignMarket Research and AnalysisClient Relationship ManagementProject ManagementEntrepreneurship and Business DevelopmentView my portfolio at katehallcreative.com Show less

Delivering compelling visual solutions for events, product launches, and go-to-market campaigns. Specialising in WordPress landing page development, social media assets, and EDMs, I collaborate closely with marketing and product teams to drive engagement and amplify brand presence. Combining creativity with strategic thinking, I excel at transforming ideas into designs that captivate audiences and elevate brand experiences.I collaborate strategically with the marketing team to… Show more Delivering compelling visual solutions for events, product launches, and go-to-market campaigns. Specialising in WordPress landing page development, social media assets, and EDMs, I collaborate closely with marketing and product teams to drive engagement and amplify brand presence. Combining creativity with strategic thinking, I excel at transforming ideas into designs that captivate audiences and elevate brand experiences.I collaborate strategically with the marketing team to develop custom WordPress landing page solutions for events and product launches, driving user engagement and conversion rates.I create visually compelling social media assets, ensuring brand consistency and maximizing impact across various platforms.I work closely with the product team on go-to-market campaigns, translating complex concepts into visually appealing materials that resonate with target audiences.I'm passionate and continuously innovate to stay up to date with the latest design trends, tools, and technologies, incorporating them into the design process for enhanced creativity and efficiency.I collaborate cross-functionally with stakeholders, including copywriters, developers, and project managers, to ensure seamless project execution.I worked closely with the design and marketing team to deliver a successful rebrand for Flippa in early 2023.Skills:WordPress DevelopmentVisual DesignBranding and IdentityUser Experience (UX) DesignAdobe Creative Suite (Photoshop, Illustrator, InDesign)HTML/CSS KnowledgeProject ManagementCommunication and Collaboration Show less

Bubbles and Wort was a roving Caravan Bar based in Shepparton. It serviced weddings + public and private events in Victoria and just over the NSW border. Founded by two sisters, the business’ name derived from nicknames their father gave them when they were young (with a little alteration to the spelling of Wort - did you know Wort is a brewing process?). The van was completely rebuilt from a rusted out Millard York 70s van with custom features designed specifically for drink service (reclaimed… Show more Bubbles and Wort was a roving Caravan Bar based in Shepparton. It serviced weddings + public and private events in Victoria and just over the NSW border. Founded by two sisters, the business’ name derived from nicknames their father gave them when they were young (with a little alteration to the spelling of Wort - did you know Wort is a brewing process?). The van was completely rebuilt from a rusted out Millard York 70s van with custom features designed specifically for drink service (reclaimed timber bench tops, custom built sinks etc). The van was sold in 2021 to a business in Ballarat, Victoria. Show less

While spending 18 months living in Mexico City I launched Oh Mexico Shop. I personally sourced unique and handmade products from all over Mexico and distribute to Australians through my online store. Oh Mexico Shop was more than just a shop though, it was a hub for Mexican inspiration with travel guides, recipes and stories about Mexico.

Working closely with the Business Development Managers, the production team and partener hotels worldwide. This role was crucial in ensuring the worlds best travel deals were uploaded on the Luxury Escapes site on time. I project managed multiple holiday offerings at once - from conception until the end of the deal’s lifecycle.

Employed on a casual basis as an in-house designer. I've worked on various print publications and marketing collateral, including the Annual Report and The Metropolitan Implementation Plan.

I was originally employed to manage content and design for a start-up named AgendaCity.com; a daily email magazine covering lifestyle content in Melbourne, Sydney and Perth. Working side by side with the founder I was responsible for managing a team of writers across the three cities, overseeing a content diary and producing a daily email for all three cities. I created marketing collateral and designed new interfaces for the Agenda website and managed a network of bloggers that had the Agenda… Show more I was originally employed to manage content and design for a start-up named AgendaCity.com; a daily email magazine covering lifestyle content in Melbourne, Sydney and Perth. Working side by side with the founder I was responsible for managing a team of writers across the three cities, overseeing a content diary and producing a daily email for all three cities. I created marketing collateral and designed new interfaces for the Agenda website and managed a network of bloggers that had the Agenda promotional widget install on their site.In September 2012 the site evolved into GOOD44.com - a marketplace for great local product, giving customers the option to receive their chosen product(s) delivered on subscription. During this period I was responsible for approaching suppliers to participate in our uTaste box (a monthly tasting box subscription) and also signing up suppliers to the GOOD44.com site. This included setting the supplier up on the site, photographing their products and producing marketing collateral. I also managed the customer service side of the business using a live chat feature on the site, email and social media pages. Show less

I worked in RedDot and a custom developed CMS across 17 languages on australia.com and other sitelets such as National Landscapes, Walkabout Planner and Nothing Like Australia. I was responsible for content updates on australia.com and SEO activities across all languages in australia.com and other sitelets.Whilst working at Tourism Austraila I also assisted in two major projects which involved functionality testing and agency liasing - the implementation of internal site search on… Show more I worked in RedDot and a custom developed CMS across 17 languages on australia.com and other sitelets such as National Landscapes, Walkabout Planner and Nothing Like Australia. I was responsible for content updates on australia.com and SEO activities across all languages in australia.com and other sitelets.Whilst working at Tourism Austraila I also assisted in two major projects which involved functionality testing and agency liasing - the implementation of internal site search on australia.com the launch of the improved Nothing Like Australia website. Show less

Employed to administer the Order Express website. The website is used by Telstra dealers to order mobile devices for their stores.

Employed as a marketing assistant. Key responsibilities included traffic management of all artwork and communications for conferences and events.

Employed to manage wheelercentre.com website. Included EDMs, daily articles, online event management and liaising with with staff to ensure accurate information.

Employed to create an internal brand for the Innovation Unit at DSE, which included the creation of templates in MS Word and PowerPoint and a redesign of the internal social networking site.

Responsible for the formatting and production of DTF’s major in-house and external publications.

Employed to produce the company’s annual report which was to be tabled in Parliament; - included photography and design of the front cover and layout for the 75 page document using Photoshop, Indesign and Illustrator; - required clear communication with the printer from design to print to ensure the production of a high quality publication;

A business case for the reuse of green waste. Partnership between MWMG and DSE.

Early stages of the Myki project