Kate Halper Email & Phone Number

Scotts Valley, CA, US

Santa Cruz, California, United States

• Serves as Senior Marketing Leadership for New Leaf Community Markets, as part of the Good Food Holdings portfolio of brands
• Leads local and remote marketing teams to establish and execute GTM plans and monthly strategy for two grocery brands: New Seasons and New Leaf Community Markets
• Owns strategic vision for hunger relief, giving programs, and community impact
• Responsible for advertising and campaign planning, web content, digital media channels, philanthropic giving programs, community outreach programs and sponsorships
• Oversees creative services team with internal and contract resources
• Leads partner marketing with community organizations and other strategic partners

Santa Cruz, CA

Santa Cruz, CA

Managed regional marketing team in NorCal support office for New Season Markets & New Leaf Community Markets.

San Francisco Bay Area

• Directly oversaw marketing unit to establish and execute quarterly plans for channel and direct to consumer retail
• Served as brand manager for corporate and product identity, voice, and positioning
• Managed all advertising, social, email programs, and supports in media relations
• Planned and coordinated retail events, industry tradeshows, and grassroots efforts
• Directed creative teams (in-house & agency) to produce meaningful, innovative marketing
• Developed brand identity and generated content to establish awareness of sports tech

San Francisco Bay Area

Plan and coordinate all varieties of outbound marketing to help establish the Zepp brand. Lead program development and management to ensure the marketing strategy is comprehensive across the sales channel, events, advertising, Zepp.com, and other channels.

Watsonville, CA

• Executed annual marketing strategies to support corporate programs and sales divisions
• Primary liaison for partner marketing with professionals and retail partners
• Planned and executed corporate events and tradeshows
• Managed department resources to produce all internal and external Marketing collateral
• Increased efficiency in marketing department projects by 50%, resulting in shorter lead times and higher volume production
• Planned budget for and managed $4MM annual Advertising campaign for print, digital, radio, TV, and social media programs

Watsonville, CA

San Francisco, CA

Strategized, planned, and executed quarterly and annual media advertising plans for Fortune 500companies and primary agency accounts. Implemented and managed digital, print, and OOH creative rotations. Developed in-depth weekly analysis of campaigns and provided metrics reports to clients. Tracked and approved campaign billing paperwork.

San Francisco Bay Area

Contract Marketing associate assisting in advertising operations, social media and blog development, and overall office management.

Developed and implemented complete promotional campaign for the theater releases of Daybreakers, Why Did I Get Married?, and Kick-Ass in the Bay Area.Intern- EDI, Merchandising, Assortment, and Merchandise

Developed and implemented marketing campaigns in the entertainment sector. Researched appropriate promotional outlets based on target demographics. Coordinated promotional events for movie publicity from studio directives. Arranged promotional partners for giveaways and advertising space. Performed general office tasks including but not limited to filing.

Maintained purchase orders and EDI. Coordinated assortment planning projects managing floor plans. Worked with vendors to adjust orders and fix problems in the supply chain. Performed a variety of miscellaneous office tasks.Replenishment Intern- Merchandising, Apparel, Accessories

Managed promotions, including verifying on-time availability of promotional product and stock levels,execution of Store-Level Inventory Management system, purchased all ad product, and reviewed forecasts.Assured proofing accuracy on promotional media. Communicated with vendors about purchasing and shipping. References

Bachelor Of Science, Marketing

Activities and Societies: President, Marketing Association; Presidential Scholar; Beta Gamme Sigma Lifetime Member

Marketing

Study Abroad) 2008- 2009 Courses Taken: Advertising, Event and Sports Marketing, Business Ethics, Business Statistics, French.

Education record