Executive Director
San Francisco, Ca
I led the nation’s largest farmers’ market food access program, a 501(c)(4) nonprofit organization that distributes over $2 million a year through produce purchasing incentive programs that help low-income households afford more healthy food while supporting sustainable, small-scale farming. My team operated three weekly, year-round certified farmers’ markets with over 80 vendors serving the extremely low-income neighborhoods surrounding San Francisco’s Civic Center, where residents struggle to… Show more I led the nation’s largest farmers’ market food access program, a 501(c)(4) nonprofit organization that distributes over $2 million a year through produce purchasing incentive programs that help low-income households afford more healthy food while supporting sustainable, small-scale farming. My team operated three weekly, year-round certified farmers’ markets with over 80 vendors serving the extremely low-income neighborhoods surrounding San Francisco’s Civic Center, where residents struggle to afford healthy food in a city with the highest cost of living in the nation. The food access programs I created have generated over $15 million for small farmers since 2011 including driving a tenfold increase in annual EBT sales for locally-grown produce, making HOCFM the largest farmers’ market EBT program in California and a national model to increase produce consumption among low-income households. • Responsible for HOCFM’s strategic planning, business administration, community partnerships, public and media relations, fundraising, grant writing, financial management, human resources, website design and administration, and developing policies and procedures to strengthen operations in a challenged, high-crime city center • Supervision of HOCFM’s nine staff members and five contracted employees• Created 15 food access programs to address food insecurity and support small farmers• Built a network of over 50 non-profit, government, and education partners• Wrote, graphic designed, and produced all marketing, outreach, and educational materials for HOCFM, work samples available at hotcfarmersmarket.org• Led multi-cultural competency efforts• Led tours and workshops to share best practices for food access programs and nutrition education outreach• Board of Directors coordination Show less