Kate Macgowan Email & Phone Number

Draper, Utah, Us

Responsible for being the sole expert and lead researcher at a hearing healthcare company, where I conduct qualitative and quantitative hearing aid user, payor, and hearing care provider research to help drive organization-wide initiatives that improve the customer experience and grow the business.- Serve as a consultant across a wide variety of teams, creating strong interpersonal relationships, identifying, and prioritizing key research questions, ensuring alignment with business objectives and user needs- Design, manage, and execute qualitative, quantitative, and third-party research to efficiently deliver market-based input on strategic and tactical business issues, including product and service initiatives - Execute research studies either directly or through a vendor, including programming, moderation, fielding, sample management, honorarium processing, and general project management- Organize, analyze, and derive insights from raw data across multiple sources- Develop and maintain infrastructure that supports flow of information from third-party, secondary, and primary sources to TruHearing employees- Evaluate and improve holistic survey approach and methodology- Prepare presentations, deliver research findings, and make strategic and tactical recommendations that drive stakeholders to action- Oversee user NPS survey program, payor CSAT survey program, and provider satisfaction surveys- Conduct in-depth interviews with hearing aid wearers and with experts across a multitude of payor segments

Boulder, Co, Us

Responsible for injecting consumer and marketplace insights across many aspects of the business, including but not limited to brand strategy, communication strategy, media strategy, innovation, and product by collecting, mining, analyzing, and presenting primary, secondary, and syndicated research.- Worked cross-functionally across product, marketing, and sales teams to identify and propose marketing research initiatives that can inform internal stakeholders’ business questions, with an emphasis on how to best design, refine, market, merchandise, and sell new products- Designed and executed the methodology (online/offline, quantitative, qualitative, ethnography), sampling(panel, focus groups, etc.), survey instrument, analysis plan design, project management, reporting and presentation of marketing research initiatives- Discovered and defined PopSockets’ design target audiences through primary, secondary, and syndicated data to provide company-wide focus in product design and marketing efforts - Enable optimization of performance marketing and direct-to-consumer efforts through segmentation of PopSockets’ lifetime ecommerce transactional data via Experian Marketing Solutions- Enabled optimization of performance marketing and direct-to-consumer efforts through segmentation of PopSockets’ lifetime ecommerce transactional data via Experian Marketing Solutions- Identified key media and marketing opportunities across PopSockets’ design target audiences using MRI/Simmons, Helixa, GlobalWebIndex, Mintel, and Experian Marketing Solutions- Tracked category, brand, and competitor’s performance via NPD DecisionKey and internal brand studies- Identified barriers and motivations to category, brand, and product consideration- Owned vendor relationships with and be the subject matter expert on primary and syndicated research tools

Us

As a Senior Analytics Manager at Tigris I was responsible for leading the Analytics department. I led a team of consultants across all facets of the market research, data gathering and analysis, and performance modeling processes including: methodology design, setting KPIs, questionnaire development, survey programming, sample management, data extraction, cross-tabulation, integrating multiple data sources into the analysis (syndicated research, primary research, business intelligence data), visualization, reporting, and presenting. In addition to delivering key findings and recommendations for enhanced performance of sponsorship execution to a portfolio of clients (Phillips 66, Xcel Energy, CenturyLink, Ricoh, Medtronic, Western Union, and more), I was responsible for defining the optimal analytics strategy, staffing, budget, and implementation to advance client goals. Further, I managed my team's personal development and workload and managed vendor relationships.Founded in 2004, Tigris is a sponsorship and marketing agency based in Littleton, Colorado. We help our clients find solutions to the problems and challenges they encounter every day, whether that means analyzing a potential opportunity, re-negotiating a struggling partnership, or developing creative ways to activate the relationship.

Newport Beach, California, Us

As a Marketing Consultant at Chipotle Mexican Grill, I communicated with customers in a way that was consistent with each unique brand voice across Chipotle’s three concepts (Chipotle, Pizzeria Locale, and ShopHouse Kitchen). I engaged with and responded to fans on social media channels using CEM software (Sprinklr) and creatively responded to customer emails using CRM software (Salesforce). This in turn served as a marketing opportunity to learn about customers’ experience with fast casual food and report on their needs, wants, and thoughts using data pulled from Salesforce. I collaborated with other departments (Marketing Operations, both local and national, eCommerce, IT, and more) to create a unique and extraordinary experience for our fans at every touchpoint. Above all, I was a hospitalian at heart, and this role fostered that in every which way. Other projects included setting agendas for meetings, communicating action items based on meeting notes, scheduling each team member for various projects and daily responsibilities, and training new hires.

As BEYONDgear's social media director, I performed research on how to optimize and improve the brand's social media presence, developed a comprehensive social media campaign, scheduled and created content, executed a promotion on Instagram, and measured impact using Facebook Analytics, Statigram, and Twitonomy. Overall, I increased BEYONDgear's Facebook following by 7.34%, Instagram following by 50.75%, and Twitter following by 9.5%, in 11 weeks.

Phoenix, Arizona, Us

As an Account Services intern with E.B. Lane, I had my hands in several projects. I gathered preliminary research for pitches to potential business leads the agency was pursuing, wrote and edited copy for landing pages and radio advertising spots, learned basic SEO best practices via keyword search, and participated in pitches and video shoots.