Kate Laing Email & Phone Number

Specializing in product launch strategy, messaging and positioning workshops, tone and voice development, pricing strategy, content strategy, and business development tactics. I provide strategic direction based on a holistic view of the current state of the business, future goals, and available resources.

Kitchener, Ontario, Canada

Introduced a brand new printer for flexible hybrid electronics used in:-- Biomedical applications (printed tattoo electrodes for EKG, microfluidics monitoring, bedsheets to prevent bedsores)-- Space exploration (electron field emissions in low-earth orbit, electronics aboard a space satellite)-- Commercial textile research and development (wearable clothing for heart rate monitoring and sweat analysis)

Kitchener, Ontario, Canada

-- Created tone and voice guidelines for the organization, but also subtle differences between products as they had distinct audiences. -- Built a content strategy using the HubSpot pillar method that contained over 50 pieces of content.-- Wrote 15 pieces of content in the first six months including two pillar articles with over 5000 words each. **The content strategy was built to capture an audience for a revolutionary product that our audience didn't know existed -- it was like trying to give them the term "car" when they were still calling them "motor carriages".

Kitchener, Canada Area

Created messaging and positioning for a programmatic advertising platform at the height of the COVID-19 pandemic when marketing budgets were being slashed and online publishers' revenue was drying up overnight. Communicating market changes in a way that provided confidence and kept them informed was the main goal.

Responsible for developing content to accelerate the sales cycle, including blog articles to achieve better Ideal Customer Profile (ICP) education, and SEO performance, as well as sales enablement content to be used during the prospecting phase.Developed and implemented messaging for agency clients, including digital advertising campaigns, OOH campaigns and web copy.Involved in developing targeting strategy, clarifying audiences, maintaining brand consistency and implementing same.

Ontario, Canada

Flying Saucer is a fully remote digital agency dedicated to helping small marketing teams create better growth by supporting them with strategy, design, and content creation. You’ll find us literally all over the globe, and I’m grateful to be surrounded by incredibly creative minds and growth-driven personalities, whom I enjoy bringing together around exciting visions and goals as well as a shared social consciousness.If you love long term relationships that result in collaborative work that truly matters, then we want to grow with you.

Waterloo, Ontario

Responsible for managing appointments, invoicing, receipting, and general operations of a counselling centre boasting 22 therapists of varying degrees of qualification from a Psychologist, Registered Psychotherapist, Registered Social Worker, Art Therapist, Play Therapist to Master's Practicum Students. Re-positioned and messaged the entire website after completing market research of other mental health centres in the region.Other responsibilities include managing the Social Media presence for the Centre including curating content and setting up a reliable posting schedule using HootSuite.

Honors Bachelor Of Science (Hbsc), Psychology: Brain And Cognition

Honors Bachelor Of Science (Hbsc), Human Kinetics