Kate Loffio Email & Phone Number

Effort, Pa, Us

Remote

Filling the world with sweetness, one marshmallow at a time! Highlights- Grew Facebook followers by 165% in my first 6 months and overall social following 22%-Vetted & managed more than 400 creators, from nano to elite, for 14 paid influencer campaigns in 2023-Produced a Halloween Live video event that had a 52% engagement rate -Curate & manage influencer partnerships including contract negotiation and content creation.-Develop strategy and themes for always-on and evergreen influencer campaigns that support the goals and mission of Stuffed Puffs-Write briefs that inform and educate influencers & content creators enabling them to create authentic content that is still brand relevant. -Maintain timelines and review & approve content ensuring it meets brand standards.-Sourced, on-boarded, and currently manage the use of Aspire, an influencer marketplace that enables us to find & recruit the right influencers for each campaign at scale. -Lead development of influencer press kits. -Increase brand awareness through the effective use of organic social media, specifically Facebook, Instagram, TikTok and Pinterest.-Grow social presence through engaging, community focused content, that supports Stuffed Puffs marketing objectives.-Manage production of all social content from ideation to execution, including budget, reconciling monthly.-Define & execute social strategy, oversee content creation, and community management.-Review and analyze platform performance and deliver monthly social media reports.

United States

-Identify & implement social strategy-Collaborate cross-functionally to create a monthly social content calendar for all platforms.-Manage social listening tools to ensure the brand is in tune with what consumers are saying.-Develop and implement a UGC strategy.-Manage third-party agencies & vendors.-Build and maintain relationships with artists, & influencers to create integrated campaigns.

Easton, Pa

Every day I create a more colorful world for kids of ALL ages through the content curated, created, and commissioned for our various Crayola social media channels. In my role, I am responsible for developing and deploying strategic social content with the goal of building community, encouraging conversation, and increasing brand awareness while also supporting brand, seasonal, & product initiatives in an authentic manor. I find, recruit, and grow authentic influencer and content creator partnerships that help tell the Crayola story in a relatable, meaningful way.• Lead the strategy & development of Crayola Social Media Channels focusing on buildingaudience and extending the brand’s engagement ultimately building brand equity.• Develop content and execute social media campaigns for Facebook, Pinterest, InstagramYouTube, and TikTok.• Own day-to-day community management, specifically content creation, & publishing,for all social media accounts for the brand utilizing industry and company bestpractices, including development of monthly calendars for original and curated content.• Analyze performance & publish monthly cross platform analytics reports; refinecontent as needed.• Maintain a test & learn mentality, using various tactics, strategies, and messaging toincrease engagement while staying up to date on new social media tools and bestpractices, competitive activity, and industry approaches to the channels.• Seek out and find content creators with skills & followings that are brand specific &relevant for how-to content creation.• Produce and manage all influencer & content creator partnerships and programming for the brand.• Work cross functionally with digital team to ensure brand tone & voice is consistent• Interact with licensing partners to promote their Crayola products & approve brandedcontent being created and used.• Manage global Facebook pages & ensure international communities operate withinguidelines under the Crayola Global umbrella.

Develop and execute social media campaigns for Facebook, Pinterest, Instagram and Twitter. Provide community management for company social media pagesMonitor competitive social media pages and inform team of relevant information Execute product PR activities such as press materials, media relations with traditional and new media, media list and other PR collaterals. Stay current on the latest news and events in the world of social media and provide appropriate recommendations.Develop, maintain and execute against PR and Social Media editorial calendars to promote brand initiatives and product priorities.Coordinate samples for media opportunities, such as product stories, press kits, media mailers and other initiatives.Lead and execute web content calendar including leading monthly team meetings to ensure content is current and deadlines are met. Assist in the creation of consumer, retail, and email campaigns that are compelling and targeted, working with Brand Management & the Web Development teams to identify and execute strong communication materials.Manage and grow the K'NEX Blogger Mom network including a group of specially chosen Brand Ambassadors.

• Lead and execute web content calendar including leading monthly team meetings to ensure content is current and deadlines are met. • Assist in the creation of consumer, retail, and email campaigns that are compelling and targeted, working with Brand Management & the Web Development teams to identify and execute strong communication materials. • Create press releases and coordinate public relations efforts to meet brand communication goals thru PR software and Social-Networking On-Line communities. Identify and recommend appropriate online communities for K'NEX content and links and execute approved plan. • Maintain press release calendar. • Manage social media communications and day-to-day activities. • Remain current and report on brand exposure on the web by monitoring K'NEX and competitive Google alerts and reviewing message boards and networking tools (twitter, blogger, etc.). • Manage and grow the K'NEX Blogger Mom network. • Work with brand team to develop quarterly plan for product reviews. • Execute plan to ensure regular new product reviews on individual blogs and retailer websites.• Pitch the K'NEX story to national and local media.• Maintain relationships with media contacts.

• Write product copy for packaging, catalog and web & obtain translations where necessary• Coordinate all aspects of product development including: product concept & design, package & catalog copy and layout, maintain marketing plans & budgets • Test all product and brainstorm ideas for new items to add/enhance our proprietary brands • Write and produce instructional videos for product • Hire and manage video production crews• Oversee all photo-shoot talent, props and logistics• Assist with PR submissions & samples for Local and National Magazines, Newspapers and Television Programs• Manage development and maintenance of corporate website, YouTube, Facebook pages & web store• Interface with the customer service department to resolve any consumer complaints• Maintain safety reports for all toys and follow-up on any safety issues with the testing lab and our factories in China.

• Wrote, produced & directed Satellite Media Tours• Wrote scripts, pitch letters, proposals for lifestyle, health, beauty & fashion segments• Acted as line producer in control room• Collaborated with client to hone messaging/pitch• Worked with booking team on station pitch letters & station run-downs• Worked with sales department on client pitch letters• Selected & trained talent for segments• Determined set, props, food for segments• Field produced & edited b-roll• Created ideas for future tours

• Responsible for research, booking guests & experts• Created & developed shows based on pop culture, fashion, celebrities & news• Briefed guests on show content & format• Prepared show folder & other materials for Montel• Organized travel arrangements for guests• Obtained & gathered news footage• Monitored budget & allocated funds appropriately• Researched & hired field crews• Pre-interviewed guests and transcribed interviews for Montel• Experience working with celebrities like Susan Sarandon, Michael Clarke Duncan, Jon Voight & William Shatner

• Assisted Director of Production with various technical tasks• Ran errands for the technical, production, and executive departments• Helped all shows in development with anything needing completion• Screened & compared script to tapes• Conducted research for History’s Lost & Found and other series in development• Faxing, filing, photo-copying, heavy phone duties• Handled phone calls & schedule appointments for executive staff• Gathered data for show bibles & created music cue sheets

New York, Ny

Secaucus, Nj

New York, Ny

Bachelor Of Fine Arts - Bfa, Communication And Media Studies

B.F.A. Broadcasting & Film, Broadcasting

Bfa, Broadcasting, Film