Lead the strategic planning, development, and implementation of comprehensive B2B multi and omni-channel marketing initiatives to drive revenue and bolster the brand objectives of a healthcare technology and software firm. Collaborate closely with cross-functional teams, fostering alignment with executive leadership, sales, product development, and other key stakeholders to achieve top-line growth. Direct and mentor a dedicated team responsible for executing marketing strategies across various… Show more Lead the strategic planning, development, and implementation of comprehensive B2B multi and omni-channel marketing initiatives to drive revenue and bolster the brand objectives of a healthcare technology and software firm. Collaborate closely with cross-functional teams, fostering alignment with executive leadership, sales, product development, and other key stakeholders to achieve top-line growth. Direct and mentor a dedicated team responsible for executing marketing strategies across various platforms including trade shows, events, targeted digital marketing, content creation, sponsorships, social media, CRM management, website optimization, newsletters, and graphic design. Show less

I owned and directed the annual development of comprehensive omni-channel marketing and communication plans for all areas of the Health System, while managing a team of 10 and multiple vendors implementing integrated, efficient, and effective plans to help drive organizational strategy. I direct and supervise a team in executing press conferences, events, sponsorships, social media, digital marketing, CRM management, web content development, newsletters, board meetings, crisis communications… Show more I owned and directed the annual development of comprehensive omni-channel marketing and communication plans for all areas of the Health System, while managing a team of 10 and multiple vendors implementing integrated, efficient, and effective plans to help drive organizational strategy. I direct and supervise a team in executing press conferences, events, sponsorships, social media, digital marketing, CRM management, web content development, newsletters, board meetings, crisis communications, business development, and all community outreach and collaboration.A few key achievements in this tenure include:• Served as a major contributor in providing growth opportunities for the Genesis Health System by designing, directing, and managing multiple complex and diverse marketing programs/projects with a budget totaling $1.5M.• Ignited 80% growth in primary care and specialty care patient visits, delivering $142,385 over PY by formulating and executing 23 campaigns.• Provided expert advice to CEO and executive team on committees concerning COVID-19 Incident Command, Vaccine Task Force, Patient Experience, Innovation, Telehealth Steering Committee, Corporate Social Responsibility, Retention, and Recruitment.• Achieved numerous awards including Silver Aster Award in 2021 for Multi-Channel Awareness Campaign: Mask Up QC; Gold Aster Award in 2020 for Multi-Channel Awareness Campaign: Breast Health; and Best-In-Class Employee Engagement in 2019 for attaining 94.8% leadership score from the Employee Survey. Show less

During this time, I am accountable for managing monthly and annual budgets and driving revenue for the Newspaper and Corporate Key Accounts through business development strategies and content initiatives in both print and digital products. I served as a Local Wine Columnist, giving products a digital voice.A few key achievements in this tenure include: • Recognized for consistently achieving monthly $1M-$1.4M revenue targets through piloting all facets of business development… Show more During this time, I am accountable for managing monthly and annual budgets and driving revenue for the Newspaper and Corporate Key Accounts through business development strategies and content initiatives in both print and digital products. I served as a Local Wine Columnist, giving products a digital voice.A few key achievements in this tenure include: • Recognized for consistently achieving monthly $1M-$1.4M revenue targets through piloting all facets of business development program focusing on marketing, sales, public relations, events, local, and national accounts, readership, content, and increased audience engagements.• Attained and exceeded advertising revenue goals from Apr to Dec 2017; first time in 36 months for paper.• Elevated the organization's competitive edge through leading the advertising and marketing digital campaigns for top local and nationwide key accounts.• Championed and improved the performance effectiveness of sales, digital marketing, e-commerce, creative, production, fulfillment, and content teams by leveraging diverse skills and perspectives. Show less

To achieve company goals, I directed digital advertising revenue for 50 Lee properties and corporate top key accounts across local and national markets, driving a 12% compound growth rate. I brainstormed with digital development team to formulate modern marketing products (SEO, SEM, OTT, programmatic and targeted display, e-commerce, social) platforms, and partners with multi-channel marketing solutions with local and top key accounts.A few key achievements in this tenure include:… Show more To achieve company goals, I directed digital advertising revenue for 50 Lee properties and corporate top key accounts across local and national markets, driving a 12% compound growth rate. I brainstormed with digital development team to formulate modern marketing products (SEO, SEM, OTT, programmatic and targeted display, e-commerce, social) platforms, and partners with multi-channel marketing solutions with local and top key accounts.A few key achievements in this tenure include: • Steered a team of 8 to develop strong revenue opportunities in Lee's largest markets, driving an average of $2.5M incremental revenue for the company in the first year.• Facilitated seminars for Lee and Community Newspaper Holdings, Inc., competently presenting on media, digital marketing, branding, and market share.• Accomplished Lee Enterprises President's Awards in 2016 and 2013 through revenue innovation with top line growth in key accounts, and for developing a comprehensive portfolio of digital marketing services. Show less

Developed and oversaw a wide variety of marketing and design of the Missoulian and Missoula Magazine print and online editions to include digital ads, brand, editorial, and advertising products, commercial accounts, and events. Served as Wine columnist for the Missoulian Newspaper and Missoula Magazine blog and website. Achieved Lee Enterprises President’s Award in 2007.

Provided hands-on oversight to advertising production, promotional material, marketing initiatives, and advertising operations. Designed advanced ICS Remote Proofing System, saving $55,000 annually in production and prepress costs.

Developed and implemented marketing and outreach programs to improve communications between the membership, policy-makers, patient-advocacy groups, and media for Neuroscience research funding.