Kate M. Email & Phone Number

Reinforce brand positioning and drive customer advocacy throughout the customer journey amidst Cisco's multibillion dollar acquisition of Splunk. Successfully led initiatives that positioned Splunk as a category leader in SIEM and APM, securing 36 product awards and amplifying customer-generated content to achieve over 22 million impressions. Closed millions in opportunities by engaging 67 customer speakers at major events, driving brand messaging and facilitating C-suite advocacy. Boosted efficiency by 40% and delivered 5 figure savings with significant sales support for high-value deals through streamlined operations.

Promoted to rejuvenate and redefine the customer advocacy program under new executive leadership, successfully scaling the team nearly 3X and increasing the budget 5X. Transformed marketing strategy from a technical focus to compelling customer storytelling, enhancing engagement and driving executive-level sales. Leveraged customer stories from major brands like Zoom, Slack, and Walmart to boost engagement and support product launches.

San Francisco, California

Revitalized Splunk's brand through strategic PR and social media initiatives, culminating in a high-profile brand refresh event featuring former President Obama. Secured Splunk's first customer feature in the Wall Street Journal and collaborated on additional features in Forbes and WSJ.

San Francisco Bay Area

Built Penso’s presence in the United States through a unique brand-building approach focused on marketing science. Garnered support from the founder to launch a Bay Area office, creating a business plan and negotiating contracts with foreign brands and tech startups entering the US market. Made the strategic decision to close the practice in July 2018, ensuring a respectful completion of client contracts.

Melbourne, Australia

Secured multi-million dollar contracts for a multinational engineering firm by transforming complex technical details into clear, compelling proposals. Collaborated with cross-functional teams across engineering, finance, and sales to craft client proposals for water treatment plants and urban development projects including a $100 million contract for a railway crossing removal project in Melbourne.

Collaborated with McDonald's Australian leadership team to define and deliver a 5-year innovation strategy aimed at boosting market growth and enhancing competitiveness against rising fast-casual chains. Successfully influenced hundreds of franchise owners to accept additional investments and secured employee buy-in for new operational practices during the rollout of the build-your-own burger initiative.

Hong Kong

Oversaw the consumer marketing program with a team of five direct reports, managing key accounts such as Samsung and Starbucks. Collaborated with the Samsung CMO to launch a large-scale social responsibility campaign, and managed the public affairs program for Starbucks across eight Asia Pacific markets. Additionally, generated an extra $150,000 annually by increasing revenue from property development clients by 7.5%.

Abu Dhabi

Managed Hewlett Packard’s PR and marketing campaigns across 10 Middle Eastern and North African markets. Enhanced employee awareness of the internal value proposition for the Enterprise Technology Team at Mubadala, the Sovereign Wealth Fund. Led awareness campaign encouraging young UAE citizens to pursue cybersecurity studies and careers at the newly launched Cyber Security Authority.

Executive Mba

Customer Loyalty: A Strategic Approach

Bachelor Of Arts - Ba, Comparative Literature

Activities and Societies: Chair of Prytanean Women's Honor Society, YWCA Youth Mentor