At CalibreFT, I am responsible for improving the end-to-end Client Experience, from early engagement with Sales and Marketing through to ongoing Account Management. I also lead the product development of the ESG and Active Ownership functionality of Calibre's Research Management System.

I am currently consulting to startups in both EdTech and FinTech on their business and product strategy, as well as providing operational support where needed.

In addition to leading Strategy for the company, I was responsible for developing an artist segmentation strategy and delivering end-to-end experiences for these different segments in the marketplace, including the launch of a top tier artist program. This required cross-functional management and coordination across product, outreach and engagement teams.

At Redbubble, I lead the Strategy team. I was responsible for setting the long term strategic direction of the company, through deep collaboration with the executive team. I also supported the development of more immediate product roadmaps and operating plans, working closely with executives and senior leaders to deepen their understanding of business drivers and strategic opportunities for improvement and growth.

At Jetstar, I was responsible for the transformation of the group-wide Net Promoter System, surveying customers across Australia, New Zealand, South east Asia and Japan.This transformation included: • Overhauling current customer survey methodology to drive high response rates • Appending customer sentiment data with operational data to drive further insights• Integration of a new survey system into existing technology systems • Development of real-time business dashboards and diagnostics• Introduction of processes to respond to and recover customers within the survey experience

In Post Digital (2012-2014), I led the strategy development in Australia Post Digital Mailbox (APDM), including development of the product and technology roadmap, implementation of Scaled Agile methodology in the technology team, and preparation of Board papers for funding release. I also supported Digital Channels and Innovation in developing their roadmap. While leading Post Digital strategy, I also operated as the product manager for the Android App development in APDM. The Android team consisted of 3 developers, an Iteration Manager and 2 testers, and gave me on-the-ground experience of working in an agile development team.While in Corporate Strategy (2010-2011), I supported eServices and Retail business units in strategic planning and was involved in other discrete strategy projects across the enterprise, gaining broad knowledge of most business areas. Projects included:• Safety strategy• Licensed Post Office network reconfiguration strategy• Self service terminal pilot• Retail strategic planning• eServices strategic planning• Financial and Commercial Services strategy• Parcels-eCommerce market evaluation across value chain• Enterprise long-term profit forecasting

At Intuit I worked in the Corporate Strategy and Development team. My projects included:• Innovation review, working directly with Intuit’s founder• Payments strategy • M&A roadmap, including assessment of core and adjacent markets to payroll and websites businesses, and potential acquisition targets, • Small Business customer segmentation and market sizing for the payroll software business unit• Customer support strategy for core QuickBooks business• Small Business Division cost reduction project resulting in reduction of nearly 200 FTE

Projects included:• PMI for large Australian financial institution• Strategy for a leading Australian pathology provider• Growth strategy for a major dairy manufacturer