Aircall is the leading customer communication and intelligence platform for sales and customer support teams. As part of the Deloitte Fast 500 list, Aircall achieved Centaur status after securing over $100 million in annual recurring revenue in 2022. • Devised and implemented a new content strategy, increasing organic traffic and brand awareness• Created a 'Content Centre of Excellence' with increased quality output across SEO, events, webinars, research reports, thought leadership,… Show more Aircall is the leading customer communication and intelligence platform for sales and customer support teams. As part of the Deloitte Fast 500 list, Aircall achieved Centaur status after securing over $100 million in annual recurring revenue in 2022. • Devised and implemented a new content strategy, increasing organic traffic and brand awareness• Created a 'Content Centre of Excellence' with increased quality output across SEO, events, webinars, research reports, thought leadership, paid and organic social• Implemented a new agency model for localisation across five markets, with cost savings of around 20%• Embedded a new, award-winning, tone of voice across the business• Developed full creative, brand, content and social strategies for all campaigns, working closely with C-suite, Product Marketing and Regional Marketing Show less

Founder of creative consultancy that provided strategic and creative services across sectors including luxury e-commerce, fashion, hospitality and not-for-profit.Key achievements:• Developed a crowdfunding campaign for a leading craft beer retailer that secured investment of more than £400,000, 15% over target• Delivered a virtual fundraising campaign for domestic abuse charity Refuge, developed from start to finish within seven days, that almost tripled its £40,000 donation… Show more Founder of creative consultancy that provided strategic and creative services across sectors including luxury e-commerce, fashion, hospitality and not-for-profit.Key achievements:• Developed a crowdfunding campaign for a leading craft beer retailer that secured investment of more than £400,000, 15% over target• Delivered a virtual fundraising campaign for domestic abuse charity Refuge, developed from start to finish within seven days, that almost tripled its £40,000 donation target and acquired 5,000 new supporters (all whilst working under lockdown)• Devised a ‘gold brand’ content strategy for Watch Shop which increased engagement and sales by 16%, working with brands including Gucci and Vivienne Westwood. Show less

Unbiased is the UK’s leading fintech SaaS platform, helping more than 10million consumers to make better financial decisions. Newly created senior role reporting into the Chief Commercial Officer, I have been commercially and creatively agile to support the company’s ambitious targets.Key achievements:• Set up a new in-house creative department delivering more than 20 creative assets weekly• Increased overall organic traffic 110% YoY through new content strategy paced across… Show more Unbiased is the UK’s leading fintech SaaS platform, helping more than 10million consumers to make better financial decisions. Newly created senior role reporting into the Chief Commercial Officer, I have been commercially and creatively agile to support the company’s ambitious targets.Key achievements:• Set up a new in-house creative department delivering more than 20 creative assets weekly• Increased overall organic traffic 110% YoY through new content strategy paced across reactive news, evergreen and consumer-driven research• Crafted and commissioned 60+ specific news articles which increased website traffic by 155% and generated an uplift of 133% in consumer enquiries• Devised PR/creative/content strategy, commissioned 40 launch articles and wrote website to support launch into US market – all within a 12-week timeframe• Implemented a cross functional content council to leverage creativity across the business• Formulated creative strategy and delivery of Unbiased’s first B2B webinar which resulted in 125 registrants and 75 prospects for the sales team• Managed the PR function, gaining a monthly average of 50 pieces of media coverage across print, digital, primetime TV and radio with an audience reach of 250 million• Negotiated a two-year charity partnership with Samaritans in October 2022, developing the communication, creative and brand positioning strategy aimed at delivering £50K in donation to the charity over two years – we achieved £6K in first quarter• Devised, launched and managed promotion of Unbiased’s two-season podcast ‘Your Money, Your Future’, achieving more than 26K downloads and ranking in the top 5 fintech podcasts worldwide • Creative delivery of Unbiased’s Trusted Professional Awards, recognising professional advisers in six categories as nominated and voted for by consumers• Reduced inbound consumer calls by 23% through introduction of new consumer FAQs• Increased efficiency of incumbent agency through renegotiation of contract. Show less

A certified B Corp, Hoxby is an award-winning remote workforce of 1,000 freelance experts across 30 countries providing non-traditional solutions in creative, marketing and communications.Key achievements:• Working with senior stakeholders across both businesses, I launched a bespoke studio solution for top 5 global pharma company Merck. Vibrant Studio comprised 70+ creatives working across multiple timezones on localisation and transcreation, reducing Merck’s total agency spend… Show more A certified B Corp, Hoxby is an award-winning remote workforce of 1,000 freelance experts across 30 countries providing non-traditional solutions in creative, marketing and communications.Key achievements:• Working with senior stakeholders across both businesses, I launched a bespoke studio solution for top 5 global pharma company Merck. Vibrant Studio comprised 70+ creatives working across multiple timezones on localisation and transcreation, reducing Merck’s total agency spend by 20% • Won three additional creative pitches worth a total of £170K in retained annual revenue Show less

TMBI owns Reader’s Digest, the world’s largest circulating general interest magazine and biggest direct marketing company. Reader’s Digest Global was its central consultancy unit, responsible for global testing, reporting and identifying of trends and insights.Key achievements:• Ran four global creative workshops that delivered three breakthrough acquisition campaigns, stabilising falling circulation numbers in key European and APLA markets• Devised a global video creative… Show more TMBI owns Reader’s Digest, the world’s largest circulating general interest magazine and biggest direct marketing company. Reader’s Digest Global was its central consultancy unit, responsible for global testing, reporting and identifying of trends and insights.Key achievements:• Ran four global creative workshops that delivered three breakthrough acquisition campaigns, stabilising falling circulation numbers in key European and APLA markets• Devised a global video creative strategy to create efficiencies across 12+ territories Show less

• Head of Department and member of the senior management team reporting to the CEO.• Responsible for the delivery of Reader’s Digest creative across all channels.• Devised and delivered the digital creative strategy.• Drove the creative strategy of all new business initiatives, working with external agencies and partners.• Accountable for brand positioning.• Defined the promotion testing strategy.• Line managed a team of seven and co-ordinated freelance resource… Show more • Head of Department and member of the senior management team reporting to the CEO.• Responsible for the delivery of Reader’s Digest creative across all channels.• Devised and delivered the digital creative strategy.• Drove the creative strategy of all new business initiatives, working with external agencies and partners.• Accountable for brand positioning.• Defined the promotion testing strategy.• Line managed a team of seven and co-ordinated freelance resource. • Departmental budgetary responsibility. Show less

• Specialised in creative direction and strategy for multi-channel acquisition activity.• Developed white label work for new business and partnership clients including The National Trust, Cancer Research UK and Homeserve.• Managed a team of writers & designers, and co-ordinated freelance resource.

• Responsible for the creation of all new promotion and product tests across all areas of the business, feeding into the global testing programme.• Managed a team of writers and co-ordinated external freelance resource.• Ran UK creative workshops to direct the development of new work and contributed to global creative workshops at a senior and strategic level.• Liaised with Marketing to determine and review business strategy.

• Mentored a team of writers, providing copy feedback and creative direction.• Pioneered the use of digital printing technology that revolutionised customer communication and achieved a 14% increase in response rate.• Managed the creative activity for the company’s launch into UAE.• Introduced new initiatives to motivate the writers and foster creative innovation.

• Maintained a consistently high hit rate and achieved the strongest product test result in a decade.• Championed key projects including personalisation and digital printing.• Undertook training of new copywriters.

• Co-managed the Laithwaites direct mail account.• Added responsibility for branded business partner direct mail including NatWest, British Airways, MBNA and The National Trust.• My work translated into sales of £10+ million per annum with average response rates of 10-15%.• Provided creative direction, mentored junior writers, commissioned photography, wrote copy and managed each mailing from concept to print.