Kate Pitcher Email & Phone Number

South Africa

Cape Town, Western Cape, South Africa

Brand Manager Luxury Cosmetics - Issey Miyake & Shiseido Skincare

Cape Town, Western Cape, South Africa

Junior Brand Manager for Savlon - FMCG

Cape Town, Western Cape, South Africa

Junior Brand Manager for Savlon - FMCG

United Kingdom

• Working to plan and deliver marketing and communication plans. This involves translating strategies into plans demonstrating clear thought process, showing how each channel fits within the strategies, budget management and allocation, channel planning, briefing and management of specialist teams. These ideas and communication plans are then presented to the various stakeholders (Internal teams, creative agencies, UK Clients, Global Client teams). • Detailed knowledge of all media channels… Show more • Working to plan and deliver marketing and communication plans. This involves translating strategies into plans demonstrating clear thought process, showing how each channel fits within the strategies, budget management and allocation, channel planning, briefing and management of specialist teams. These ideas and communication plans are then presented to the various stakeholders (Internal teams, creative agencies, UK Clients, Global Client teams). • Detailed knowledge of all media channels (TV, Cinema, Social, Programmatic Display, Search, Digital Audio, Broadcast VOD, Online VOD, OOH, Partnerships, Radio) and how they work together and complement each other including non-traditional channels. • Understanding of the client’s category, business objectives and key business performance metrics in order to inform recommendations, strategies and produce new ideas and campaign strategies. • Strong knowledge of all media planning systems and data and reporting sources (Google Analytics, Facebook Business Manager) in order to collate and curate detailed insights from multiple sources in order to fuel planning and strategy. • Managing projects from start to finish from briefing stage to post campaign analysis to ensure that campaigns are delivered on time and within budget, as well as ensuring that learnings are considered in future campaigns. Show less

London, United Kingdom

South Africa

An owner run Interior Design Company. Developed and worked on Website and Upholstery Launch.

Responsibilities were:● Auditing websites, analysing Google Analytics (GA) data to develop insights andunderstanding, providing solutions for website optimisation, wireframes for websitebuilds, reviewing designs, conducting user experience tests, conducting UXresearch, working with other disciplines in IEP such as paid media, SEO andanalytics to develop strategic direction for brands and deliver integrated reports.● Worked on various types of projects such as website… Show more Responsibilities were:● Auditing websites, analysing Google Analytics (GA) data to develop insights andunderstanding, providing solutions for website optimisation, wireframes for websitebuilds, reviewing designs, conducting user experience tests, conducting UXresearch, working with other disciplines in IEP such as paid media, SEO andanalytics to develop strategic direction for brands and deliver integrated reports.● Worked on various types of projects such as website builds, website optimisationaudits, USSD user journeys, CMS design and development, user testing andinterviews, mobile apps, ecommerce websites. Show less

Cape Town Area, South Africa

Cape Town Area, South Africa

Basic Cuisine

March - June 2016

Bachelor'S Degree, Marketing, 2.1

Deans Merit List. Class Medal for Top Thesis. Studies included Economics, Accounting, Statistics, Finance, Marketing and Mathematics.

High School

Activities and Societies: 1st Team Hockey, 1st Team Waterpolo, Swimming, Interact Society, School Prefect, Hostel Prefect, 1st Team Hockey.