Whilst my passion is providing specialist trade marks services to SMEs through my own practice, Ethikate, my background is working with top tier law firms, SMEs, government agencies and large corporates across a broad range of commercial and IP law services.I have a strong commercial background acting in both commercial and legal roles, over the last 10 years I have worked with high profile companies such as Thiess Pty Ltd, Tatts Group Limited, Stadiums Queensland and the Commonwealth Games.I have broad ranging competency in all aspects of brand and intellectual property (IP) protection services including trade marks, designs, copyright, IP disputes, competition and consumer law and international trade marks.Delivering strategic advice that encompasses both commercial and technical aspects, I identify innovative, yet commercially sensible brand protection solutions for my clients as well as establishing strong client and key stakeholder relationships.My passion for brand development and protection is second to none and I want to share with SMEs my knowledge, years of experience and expertise in law and the commercial world to help them make better brand decisions.I pride myself on being professional yet approachable, and I am passionate about providing specialist, tailored, cost effective services to my clients. www.ethikate.com.au