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Digital Media Professional with a proven track record in growing and developing digital businesses for over 10 years, across multiple markets and sectors.Leading strategic development and delivery within all my roles, including P&L responsibility, product strategy and development, looking to also diversify revenue streams by integrating a range of partners.Highly motivated and resourceful professional, covering projects in corporate development, business strategy, strategic planning and analysis, market and consumer insights, due diligence, and project implementation.This has included:- Developing strategic plans and engagement models for involvement in Digital Media and managing the delivery of these plans- Designing and implementing new products and improving existing products Implementing complete technology and platform overhauls- Building and managing high performing teams across multiple disciplines - product development, marketing, QA, legal, finance and HR- Managing integrations (including due diligence, legal, marketing and compliance, as well as product integration) as part of corporate mergers and acquisitions- Bringing focus, structure, common sense and a 'can do' attitude to the team and/ or taskSpecialties: Digital Media transformation, strategic development, mergers and acquisitions, scalable product development, product management, product innovation, project and programme management, cross-platform experiences, monetization, e-commerce, cross-business resource planning
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Senior Product And Delivery LeadPalo It Apr 2022 - Feb 2024Sydney, AustraliaLeading Product Management and Delivery for wide ranging new digital business ventures, including cyber insurance and app development. Overseeing product vision to delivery for both intermediated and direct-to-customer products and managing an international delivery team across five countries.* Product Management * Delivery Lead* Cross-team coordination, facilitating discussion and decision-making* Cross-business resource planning* Design thinking* Influencing*… Show more Leading Product Management and Delivery for wide ranging new digital business ventures, including cyber insurance and app development. Overseeing product vision to delivery for both intermediated and direct-to-customer products and managing an international delivery team across five countries.* Product Management * Delivery Lead* Cross-team coordination, facilitating discussion and decision-making* Cross-business resource planning* Design thinking* Influencing* Problem AnalysisProducts delivered include:* Cyber Insurance Platform for IAG* Logistics app for transportation industry* AI enabled damage assessment app for motor vehicles for IAG Motorserve Repair Centres* Development of Admin system for government-wide booking system for Singapore Show less -
Senior Product Manager, Entertainment, Digital Stadiums And EventsTelstra Sep 2014 - Mar 2018Sydney, Australia* Define the Digital Entertainment and Venue strategy and solution offers* Drive category growth and profit* Define and prioritise of market opportunities* Prioritise solution investments* Lead solution development and launch activities -
Senior Product Manager, Lifestyle & EdmNews Corp Australia Apr 2013 - Feb 2014Sydney, AustraliaResponsibilities:* Develop and implemented the strategies for the development of the Lifestyle category for News Corp Australia’s masthead Digital offerings* Provide strategic input into the Digital Product roadmap for News Corp Australia* Define and implement EDM strategies for improvement of email and alert communications across the whole businessHighlight Achievements:* Relaunch of online Lifestyle category sections for News Corp Australia’s digital masthead… Show more Responsibilities:* Develop and implemented the strategies for the development of the Lifestyle category for News Corp Australia’s masthead Digital offerings* Provide strategic input into the Digital Product roadmap for News Corp Australia* Define and implement EDM strategies for improvement of email and alert communications across the whole businessHighlight Achievements:* Relaunch of online Lifestyle category sections for News Corp Australia’s digital masthead properties ( Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser and Perth Now) to drive increased traffic, revenue and audience engagement.* Drawing together cross functional business unit teams to define products using Design Thinking and work with Agile methodologies and deliver on time, under budget.* Formulating category strategies for the Lifestyle vertical and EDM/Alert communications functions for national implementation. Show less -
Sabbatical & ConsultancySwitzerland 2010 - Dec 2012Lausanne Area, SwitzerlandPersonal development and learning in Switzerland due to family relocation including various contract business development and consultancy projects (incl. TV/ video production sector).
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Head Of DigitalRugby Football Union 2007 - Apr 2010Responsibilities:* Develop and implemented the strategies for the complete overhaul of the RFU online offering, driving social interaction, e-commerce revenues, mobile offerings and other technologies, new to the RFU business* Line management of Digital Media Team for RFU, including tactical and strategic leadership of the marketing, sales and management functions who worked with the digital team* Development and implementation of strategies around social media, online video and… Show more Responsibilities:* Develop and implemented the strategies for the complete overhaul of the RFU online offering, driving social interaction, e-commerce revenues, mobile offerings and other technologies, new to the RFU business* Line management of Digital Media Team for RFU, including tactical and strategic leadership of the marketing, sales and management functions who worked with the digital team* Development and implementation of strategies around social media, online video and rights exploitation across digital media and mobile* Manage and drive implementation of strategic vision for RFU digital* Responsibility for all site content and online communications, including overhaul of editorial and site management processes* Feedback via online consultations to engage public opinion, on corporate direction, as well as specific governance issuesHighlight Achievements:* Complete redefinition, redevelopment and redesign through to launch of the Rugby Football Union’s digital media (including mobile and responsive design)* Step change growth in website usage and engagement – 75% increase YoY* 70% growth in online revenues* Taking site to No.1 ranked Rugby Union site in Google* Launch of online public consultation on the RFU's strategy and planning, allowing open views to be gathered from interested parties with over 30,000 responses* Trebling subscriptions to consumer newsletters Show less -
Senior Manager, Acquisition And Integration (Games)Betfair 2005 - 2006* Acquisition of a games development workshop and online poker room by Betfair* Successful integration of acquired poker room into the Betfair family of products* Full cycle management of project to relaunch Betfair Poker* Project management of the inaugural Betfair Asian Poker Tour -
Senior Manager, EcommerceYahoo Europe 2004 - 2005* Successful integration of Kelkoo price comparison website as online shopping partner for Yahoo! Europe* Planning and execution of relaunch of Yahoo! Sweden, Yahoo! Norway and Yahoo! Denmark* Development of Yahoo! Europe’s Commerce Dashboard to facilitate accurate business reporting for online business activities -
Special Projects ManagerEbay Uk 2001 - 2003 -
Technical Provisioning ManagerWestpac Banking Corporation 1997 - 2000
Kate Saunders Skills
Frequently Asked Questions about Kate Saunders
What is Kate Saunders's email address?
Kate Saunders's email address is ks****@****-it.com
What skills is Kate Saunders known for?
Kate Saunders has skills like Mergers, E Commerce, Digital Strategy, Web Analytics, Digital Marketing, Digital Media, Online Advertising, Mobile Devices, Seo, Cross Functional Team Leadership, Multi Cultural Team Leadership, Product Management.
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Kate Saunders
Greater Sydney Area3bigpond.net.au, opportunity.org.au, australianimpactinvestments.com.au -
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