Kate Schaefer Email & Phone Number

Remote

VVITCH Digital is a digital marketing agency specializing in marketing strategy, web design, and social media.- Oversee social media and digital content strategies according to client brand guidelines and their target audiences- Offer creative and tactical guidance for clients' social and digital initiatives- Manage creative, web, and content teams to ensure collaboration while exceeding client objectives. - Partner with account and leadership stakeholders to drive new business creative and social pitches- Analyze data and pivot strategies to optimize campaigns for B2C and B2B clientsRESULTS:- In 2023, the University of Pennsylvania, via the Thouron Award, saw a YoY increase in social media link engagements of 2,501%- Developed strategies for new business pitches, resulting in a 27% increase in revenue for the agency

Remote

Sociality Squared is a women-owned full-service social media agency based in New York City.- Drive paid memberships through social media and email efforts for luxury camera brand, Leica Society International- Develop strategic communication and marketing plans for internal and external initiatives while evaluating and refining marketing conversion funnels- Drive innovative strategies for social media, blending AI-driven thought leadership with cultural trends, conversations, and unique content creation- Manage creative for digital campaigns including email, brand design, copy, and social media- Own all social media KPIs- Collaborate with the performance team to optimize Google search ads, utilizing Google’s non-profit grant.RESULTS:- In 2023, Instagram impressions for Leica Society International increased by 19.3% YoY by adjusting strategies to account for channel best practices- Increased open rate from 45% to 68% for email marketing for Leica Society International

Remote

First Page Strategy was the full-service digital marketing team for Incfile (now Bizee), a $100MM ARR business formation technology company.- Created and executed the full-scope social media strategy for Incfile (now Bizee), a $100MM technology company- Led a team of copywriters, content creators, and community managers- Exceeded annual and quarterly KPIs and reported monthly progress to the client’s executive leadership team- Identified new behavioral trends and implemented additional channels (Pinterest and TikTok) to drive brand awareness and conversions- Established and managed a Content Creation Partnership program that drove consistent and highly engaging video content- Collaborated closely with the Paid Social team to drive cohesive paid content to align with our organic efforts- Implemented social listening to stay on top of relevant trends and conversationsRESULTS:- Increased impressions on Pinterest by 171x- Beat the annual overall social media impressions goal by nearly 2x

Remote

H&H Weddings was an LGBTQ+ Wedding blog dedicated to providing resources to couples planning their weddings, globally.- Managed the strategic oversight and relationship-building- Oversaw the branding and website design process from start to finish, consulting on UX design and overall visual consistency - Managed all content including brand messaging and imagery for social media, blog, sponsored posts, and promotions as well as designed, styled, and executed brand photo shoots- Created and managed content calendar across digital channels - Managed Google Analytics and insights for website and social media to optimize content strategy- Created content for brand partnerships and sponsorships with brands like BHLDN and Dame- Assessed the ROI of paid efforts by tracking metrics such as ROAS, and overall cost-effectiveness.RESULTS:- Grew social following from 0 to 47k organically- Grew a vendor list of over 50 paying wedding industry professionals, looking to reach the H&H Weddings audience- Featured on publications like BuzzFeed and Autostraddle

- Worked across web development, creative, and social media teams to build, execute, and monitor marketing strategies for internal and client communication- Provided trackable results to clients ensuring objectives were achieved, helping one client to stop hemorrhaging site traffic and increase their Instagram following by 600% in 5 months

- Aligned content strategy and visual strategy to ensure clients' goals and KPIs were met and brands were properly represented- Worked closely with the CEO on internal creative projects to ensure assets were on brand

Brooklyn, New York

- Responsible for contributing content on NYC's latest art, music, news, culture, etc.- Transcribed interviews- Research field work

Digital Marketing

Bachelor Of Fine Arts (Bfa), Photography