My work optimizes how customers perceive and experience brands and their product offerings. I am a strategist and insights leader with 13 years experience in market research and user research. My greatest strength is seeing, understanding, and bringing clarity to the core of any business challenge. I am a storyteller, using the voice of the customer to create and carry out highly impactful strategies around product design & development & packaging, user experience, audience targeting & engagement, and marketing & comms. My work spans consumer, B2B, and EDU. I have developed insights and strategies for Microsoft, Google, Amazon, Uber, Dell, VMware, T-Mobile, Dish, among a slew of other brands. Above all else, I am a motivational leader. I provide a story, a vision, and a plan that people want to be a part of. I have a proven track record in building highly effective, highly engaged teams. I excel in offering uniquely crafted challenges that align with my teams' and individuals' goals to deepen employee engagement and further organizational goals.Besides that? I enjoy hiking, beach walks, yoga, and am a damn good blind wine taster.