Kate Whittle Email & Phone Number

Seattle, Wa, Us

Material is a global strategy partner using the power of insights and analytics to drive customer-centered growth. In my role I drive the evolution and modernization of how we create those strategies to bring more impactful insights and deliverables to clients faster. Material works with some of the world’s most well-known brands and companies, and while our client’s businesses and audiences are different, their problems are not unique. All brands eventually reach a critical point of necessary growth. Sustaining this necessary ongoing growth lives in a point of relevance, both in the moment and over time. We confront that challenge by: - Making sense out of data - Exposing tangible growth actions from insights - Redesigning experience and products for engagement - Building more desirable brands - Making transactions and touch points more rewarding - Making technology perform for people

I am currently serving in the elected, volunteer position of Director of Partnerships. In this role, I build and maintain strong partnerships across the association's chapters, HQ, and its sponsors to boost engagement, elevate speaking opportunities and pursue event partnerships, and grow sponsorship.

Remote

As Chief Client Officer / Chief Revenue Officer, I am responsible for product (research and consulting services), client experience, marketing, and growth. I oversee the research and insights team at PSB (80+ people). Together, we provide an excellent consultative experience for our clients. As in my previous roles, my biggest passion is in innovation. I partner with some of this industry's smartest people to create smart research offerings (UX Research, UI Research, Audience Research, Market Research, and Crisis Response Research) that better answer our clients' toughest problems. We use quantitative research, advanced analytics, social intelligence, qualitative research, AI, and behavioral telemetry. My biggest area of innovation focus in this role is creating and growing Generative AI solutions that help our clients answer their business questions better and more efficiently.

Remote

I reimagined PSB's over-arching people strategy to align with business and growth objectives. I oversaw the experience our people and our clients have with PSB and all systems that ladder into experience including: Culture, People Operations, Training & Development, Corporate Communications, Human Resources, Diversity Equity & Inclusion (DEI), and Cross-Functional Optimization of how our teams work together.One of my biggest all-time career achievements happened this year. I stepped into a People-Lead role when PSB’s attrition rate was at a damaging high. I designed and launched a collection of initiatives that dropped the attrition rate by two thirds bringing new levels of equity (pay transparency, fair promotion processes, growth leveling, parental leave), engagement (role clarity, team structure, cascading goals, shared mission), and inclusion (breaking down silos to create OnePSB, mentorship, advocacy).

Remote

While leading as SVP in our tech market research practice, I also took on a Global MD role. In this role, I led client experience optimization, talent strategies, research strategy, and training & development programs. I created strategies to improve our research offering and consultative offering, to create opportunities for our employees to succeed and do their best work, and to elevate talent skillset in areas core to our business imperatives. Including redesigning org structure, reporting relationships, and workflows to increase productivity and cross-team collaboration. I developed PSB’s training and development program, created clear growth pathing, designed new growth programs, and introduced a new, welcoming onboarding structure.

Remote

I partnered some of the world’s biggest brands, advising on data-driven consumer and commercial growth strategies. I led research, delivered insights, and developed strategies for my clients across product design, product development, go to market packaging, positioning and messaging, and audience targeting. I led the innovation team in product research, including UX / UI research informing design, competitive research informing product development, packaging, & pricing, and product marketing research informing audience targeting and GTM. I partnered with advanced analytic data scientists to introduce entirely new methods, powered by machine learning and predictive analytics, to answer key business questions for clearer action forward. These specifically supported product packaging, pricing, compete analytics, product development, audience understanding & targeting, and messaging.I routinely spoke with and presented to executives at our client companies (many enterprise / fortune 500). I am very skilled in crafting a compelling story, pulling the right data needed into an executive level deck, and delivering presentations to large audiences and senior audiences. I had the largest revenue target in the company while in this role, and was able to maintain and beat targets by being curious, listening well, leading with an entrepreneurial mindset, and crafting new and inventive ways of doing market research that worked better for my clients. Vice President (November 2018 - September 2019)

Greater Seattle Area

I built a highly effective team that became the trusted advisor for a Fortune 100 technology brand across the creation, design, launch, and continual improvement of their subscription offering. My first year in this role I doubled revenue with a particularly prominent consumer tech brand. My second year in this role, I doubled revenue again. By the time I was a VP, I was the highest grossing new business leader at the company. I did this while growing, coaching, and mentoring a seriously amazing team of researchers that our clients trusted implicitly.

Greater Seattle Area

Across many research roles held (including Senior Project Manager, Project Manager, Senior Analyst, Analyst), I managed and led small teams to design, conduct, analyze, report and present data-driven, actionable insights among B2B and B2C audiences for some of the world's largest brands. My expertise is providing data-driven insights and recommendations using qualitative research, quantitative research, advanced analytics, and social intelligence.

Greater Seattle Area

Led and delivered an impactful customer segmentation study for a tech client before boomeranging back to PSB Insights.