Kate Smith Email & Phone Number

Christchurch, NZ

Canterbury, New Zealand

• Trade Aid is a not for profit organisation that began in 1973 & champions fair trade & sustainability in Aotearoa. Trade Aid’s mission is to improve the lives of farmers & producers from some of the poorest countries.
• Leadership - Leadership team member & Marketing (Brand & Digital) & Education team lead.
• Strategy & Organisational Change - In 2024 co-led the design of Trade Aid 2.0 (strategy & organisational structure) to make Trade Aid viable for the future. This decision included the major decision to shut the 24.
• Internal communication: written communication to wider organisational stake holders, developed staff engagement programme to keep staff motivated to deliver the financial result required to ensure its future viability.
• External communication: Led public relations campaign for the announcement that Trade Aid is to progressively close all stores, identifying key areas of PR risk & PR risk management plan, managed all national and local.
• Direct reports - Marketing: Digital Marketing Specialist, Marketing Manager and a Graphic Designer. Education: Education Manager.

Auckland, New Zealand

• Global Endeavours Group is a New Zealand owned food and beverage business. It has a substantial portfolio of FMCG brands in categories such as: soft drinks (Indian Tonic mixer and Kombucha range), plant based milks.
• Leadership - Leadership team member & led the Marketing teams.
• Strategy – Set the strategic direction for the liquor and non alcoholic beverage businesses.
• Agency & Sponsorship Lead - negotiated and managed agency relationships sponsorships such as: The BluesRugby RTD sponsorship, Six60 Tour RTD sponsorship, William Waiirua LIAISE vodka RTD launch and the Stolen.
• New Product Development lead - Lead product development & brand team to take products from brand concepts to brand positioning to liquid development to market launch.
• Export - Co-led export pitches into Australia, USA and Japan.

Auckland

• Responsibilities: - Portfolio management of vodka RTD brands Vodka Cruiser, KGB & the launch of Long Whit Vodka.Achievements:
• Launched Long White Vodka (worth $56 million November 2019), today Long White Vodka remains the #1 brand in category. o Gained leadership buy in to for a $1.5 million spend into the launch of Long White Vodka, this.
• Vodka Cruiser – through repositioning the brand (new packaging, new creative platform, more relevant flavours) & driving sales engagement drove Vodka Cruiser from a of -18% in April 2014 to accelerated growth, up +11%.

Auckland, New Zealand

Responsibilities:· Managed Heineken’s digital & music platforms - as a global brand Heineken has a high level of brand awareness but less of a connection that local brands with consumers. Music & digital platforms are key tools to creating this connection.Achievements· Launch of the Heineken Live Websiteo Initially, Heineken controlled international media.

Auckland, New Zealand