Provide strategic marketing partnership to Integrated Distribution including micro marketing management, retail and SME branch merchandising management and retail and SME new branch opening. Collaborate with other marketing teams by providing insight on VOF. - Fully execute the micro marketing framework, including planning, result tracking and local level training - Fine-tune micro marketing management structure and effectiveness through collaboration with Distribution and branches - Clear result tracking to establish best practice at the Group level. Establish China as the best micro marketing market, leveraging our unique iRM tracking capability - High risk awareness in sales behavior in the execution of micro marketing, be able to identify control gaps and provide mitigate plan from marketing perspective - Maintain a complete and accurate merchandising database - Work with Distribution, CRES and VM to ensure branch merchandising are up to date and support CB brand image & guideline - Provide suggestions on merchandising based on branch business focus - Provide marketing communication campaign for retail branch relocation/optimization so as to minimize ETB's attrition and attract leads through dedicated micro-marketing activities for the relocated branches - Provide marketing support to promote the new SME and retail branches, attract traffic/leads through marketing campaign, micromarketing and OOH

Enable and implement catchment strategies for overall catchment, business planning and optimization of integrated branch network. Ensure the alignment and maximization of integrated distribution’s strategy across all channels. Build and lead catchment/regional opportunity analysis including developing catchment strategy for all retail branches and monitor execution strategy. Work collaboratively with stakeholders on achieving the span of control target as set up Group. Develop Integrated Strategy to ensure smooth implement and stability. Deliver financial objectives for optimization of ID Channels. Develop, rollout, maintain and where applicable, recommend procedures and controls that meet/strengthen the requirements of Group and local policies and standards.

 - To lead a team of sub branch Managers to achieve specified sales targets and service standards. - To provide guidance on day to day portfolio management. - To guide the team in training and leading branch staff in upgrading and converting existing target branch customers.  - To supervise and co-ordinate the sales effort of marketing and promotional activities to meet new business and customer acquisition goals. - To conduct staff meetings and provide support / updates for sales campaigns and activities, procedural changes, management directives, etc. - Foster and deepen customer relationships by providing regular market information updates and trend analyses on local and foreign financial products. - To ensure compliance with all regulations and controls as set by the Bank and external regulatory authorities.  - Responsible for achieving and maintaining satisfactory audit rating. - To ensure the value stream is fit for growth and have effective controls framework. - To comply with all applicable money laundering prevention procedures and, in particular, report any suspicious activity to the relevant department. - To train and develop new sales staff together with Sub Branch Managers. - To develop action plans to improve team performance. - To provide coaching and mentoring to team to facilitate staff retention.

Business acquisitions, through typical activities like- Generation of new business via sales promotions, out-marketing calls, presentations/seminars and in-branch contacts.- Setting and monitoring sales plans for the PFCs, CRMs and/or other sales staff.- Coaching of all sales staff to increase sales productivity and cross-selling.- Referral of prospective business to other SCB functional units.- Enhancement of the Bank’s image via community activities.Management of Service Delivery- Set and monitor branch service standards (including premises).- Customer retention efforts with personal involvement in complaint resolution, account closures and inquiries.- Getting ad hoc customer feedback.Operations and Support- Control and periodic checks of operational risks and workflows.- Facilitating and implementing work process improvements.- Approvals/recommendations of credit applications.Compliance and Control- To comply with all applicable money laundering prevention procedures and in particular, report any suspicious activity to the relevant department.- Ensure compliance with all regulations and controls as set by the Bank and external regulatory authorities. - Responsible for achieving and maintaining satisfactory audit rating.- Ensure the value stream is fit for growth and have effective controls framework.And also ensure a proactive mentoring and managing of all branch staffs. To Observing, coaching/training and counseling staff towards expected behaviors. Identification of training/development needs and ensuring these are met.