Team Lead, Marketing Partnerships
Tysons Corner, Va
As a marketing partnership manager, I am responsible for scoping, acquiring, managing and enabling 100+ strategic industry business development partnerships across North America and Europe. For each partner; I strategize, develop and execute marketing strategies geared towards automation, demand generation and brand awareness using various systems in our marketing tech stack. I also project manage partnership agreements to ensure deliverable completion while tracking the ROI for each partnership to ensure investment is maximized and each partnership aligns with larger business goals. Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.