Kate Tyrell Email & Phone Number

Toronto, Ontario, Canada

* Executing marketing strategies* Creating marketing tools for the team* Monitor sales performance metrics to forecast trend

*Visit current and potential customers to promote our range of products*Work with the store and sales teams in the region*Implement sales growth plans and support regional strategies and objectives for the deployment of marketing programs*Achieve sales and profit targets by leveraging your business development knowledge and skills

*Manage the overall content strategy across multiple brands to maximize business results (predominantly SEM)*Coordinate new ad messaging updates regularly with a team of 3-5 campaign managers (copywriting, client & legal approval, campaign manager upload)*Project management: help the SEM team prioritize various levels of the content pipeline & delegate action items*Bring forward new content initiatives based on competitive analysis, market & SERP insights and performance analytics*Facilitate the testing of new messaging & product push brought forth by the client*Deliver content & ad performance recommendations at key stakeholder meetings (weekly, monthly, QBR & ad hoc reporting)*Partner with the client to identify opportunities in ad messaging*Landing page optimization (work with clients to create new landing pages for different content initiatives)*SEM & SEO synergy