Festival Marketing for all Danny Wimmer Presents event brands including Aftershock, Louder Than Life, Welcome to Rockville, Bourbon & Beyond, Sonic Temple Art & Music Festival, Inkcarceration Tattoo & Music Festival, and more! Media buying with an emphasis on traditional advertising: terrestrial radio and digital audio, broadcast TV, OOH, marketing activations, digital media partnerships, and local promotions for DWP festivals in over 20 markets nationwide. Strategy and execution of scaleable, year-round promotions for multiple event brands. Facilitating artist interviews, meet & greets, and overseeing media lounge operation on-site.

• Digital marketing strategy and campaign execution for independent record labels, artists, boutique music festivals, club nights, and concerts. • Marketing budget allocation focusing on social, digital display, SEM, and audio streaming. Providing insight to clients on industry benchmarks and KPIs necessary to meet attendance and sales goals • Content calendar development and editorial coverage of the music industry, events, music releases, artist interviews

• Spearheaded venue re-branding from “Union” to “Catch One”. Worked with Creative Director to develop new brand aesthetic via website, social channels, and refreshed digital and print assets. Coordinated local PR push announcing the venue re-branding and re-opening event, • Oversaw marketing team’s execution of campaigns for in-house and promoter events • Established radio, print, social, email, and digital campaign strategy for over 10 events per week • Worked with artist and management teams / labels for delivery of creative assets for tour announcements • Provided marketing services and strategy to promoters as supplemental venue income

WONDERLAND Festival Brands, Bassrush Events, Bassrush Records, Insomniac Records • Conceptualized and executed marketing strategies for both events and record label releases. Oversaw day-to-day plan implementation and budget allocation • Managed relationships with third party media agencies, music publishers, vendors and partners • Worked closely with talent, design, and production for event updates in order to meet campaign deadlines • Managed creative asset requests, both internal & external, in order keep the campaign on schedule • Analyzed and made recommendations for potential strategic partner relationships for brand promotions • Worked on-site at company festivals events, oversaw marketing team on-site, and attended nightly security meetings with department and company heads and city representatives