Kate Webster is a Applied Behavioral Science & Design | Product Development | Global Marketing Strategy & Branding at Allstate. Colleagues describe her as "I had the opportunity to work with Kate at Cogito Corporation. Kate is a kindred spirit - her passion for applied behavioral sciences were in immediate effect whether she was helping our sales team to draft more strategic and actionable account plans, or teaching our client enablement team to develop more compelling and motivating curriculum. From the moment that Kate joined Cogito, I was eager to learn from her wealth of experience in the marketing and branding space. Moreover, despite Kate’s numerous years of experience supporting executive decision making, as a colleague, Kate focuses on collaboration and problem solving above all else. From the moment Kate joined a cross-functional meeting, her ability to lead the team to decisions, coax a client to answering complicated questions, and moving projects further forward were evident. Kate was intent to deliver impact from her first weeks at Cogito and she delivered. I am grateful to have worked with Kate at Cogito and sincerely look forward to the opportunity to join forces again." and "I had the absolute pleasure to work with Kate at Cogito Corporation and can say, without question, that she is one of the most talented colleagues I have ever had. Kate’s expertise in behavioral science and natural ability to lead cross-functional change is rare, in my opinion, and was recognized immediately within Cogito. I partnered with Kate on a variety of initiatives both internally and with global clients. In every circumstance, Kate was looked to for leadership and guidance. Each time she delivered. Kate took the lead on one of Cogito’s strategic priorities; solving the problem of client adoption and behavior change. She quickly embraced the challenge and outlined an approach focused on organic and sustained results. Kate worked internally across multiple functions to solicit feedback, buy-in, and implementation of the strategy. In addition, she worked directly with clients through strategy sessions and workshops to embed the approach within their environment. I had the opportunity to work closely with Kate on integrating her strategy into the various strategic service that I delivered to clients. In particular, Kate’s habit-forming workshops became an integral piece of helping clients build their own Behavior Change Center of Excellence as well as leveraging Cogito to improve Quality Assurance and the end-to-end employee lifecycle. I sincerely hope I find myself working with Kate in the future again."