Kate Zevnik Email & Phone Number

Washington D.C. Metro Area

Washington D.C. Metro Area

• Manage a 4-person team responsible for project management, client service and delivery across all client campaigns• Successfully spearheaded the technical integration of AdBook and DFP improving operational efficiencies across the organization including better inventory management, contract development, campaign delivery and revenue tracking• Responsible for improving the workflow between sales and project teams by restructuring project management to more closely align with our sales cycle and product execution • Manage the projects of the company’s top strategic accounts and work closely with their respective sales representatives to grow the value of these relationships• Introduced the use of Google’s AdSense ad exchange resulting in incremental monthly revenue generation by monetizing unsold inventory across Government Executive’s network • Introduced the use of paid marketing tactics to more effectively and efficiently deliver campaigns across various business and product lines• Continue to improve the business operations, sales, and project management processes to enhance efficient working relationships resulting in incremental revenue generation and higher renewal rates

Washington D.C. Metro Area

• Responsible for managing all custom strategies and branded content projects for Government Executive Media Group• Worked closely with the sales team to ensure custom strategies products were leveraged in outgoing proposals • Helped introduce new and exciting products into the custom strategies portfolio as well as worked closely with the team to improve and revamp the existing portfolio

Washington D.C. Metro Area

• Part of a two-person team that managed and facilitated the execution of up to 30 custom digital advertising programs, resulting in nearly $16 million in annual company revenue• Played a key role in maintaining and increasing annual program renewals, resulting in a 33% increase in custom programs revenue from 2014 to 2015• Managed reporting, optimization strategies and campaign fulfillment of client campaigns• Responsible for the launch and development of custom programs by leading cross departmental communication and workflow • Worked with the marketing, analytics and ad operations teams on a weekly basis to improve promotional efforts of our custom programs • Assisted in fulfilling campaign delivery by working with SEM, SEO and internal marketing tactics • Responsible for reviewing IO’s, setting monthly revenue goals and confirming billable delivery each month

• Designed and executed email marketing campaigns in Eloqua for live events and webinars• Crafted marketing emails and social media plans for contract clients, such as Oracle, iDashboards and IBM• Developed and manage the company’s social media strategy and content on Twitter, LinkedIn and Facebook, resulting in a 10% increase in followers• Edited program content and collaborate with designers to create event collateral• Drafted and edited press releases and content articles for public relations and marketing initiatives • Worked with Marketing Director on message development and strategic marketing plans• Played a critical role in facilitating campaign development from start to finish• Key role in launching campaigns to implement and leverage close-loop marketing at The Performance Institute

Washington D.C. Metro Area

• Drafted and edited press releases for new and ongoing market presence around the United States • Developed and executed Skyline Innovations’ social media plan to help drive brand recognition for a start up company• Responsible for weekly media monitoring for industry and competitor news in the solar industry space• Helped maintain the website by loading new content, as well as participated in the website redesign• Responsible for generating new business by finding prospective customers in the Washington D,C, and California markets• Attended tradeshows and conferences to help find new business for the company and build brand awareness in the company’s growing markets

Washington D.C. Metro Area

• Drafted pitch emails, tweets and Facebook posts for various promotional events • Developed Google analytic reports on website traffic and partner interaction • Responsible for daily media monitoring and media audits to pinpoint the most relevant reporters at top tier outlets • Developed media backgrounders on reporters, promotional coverage reports and comprehensive media trackers

• Conducted media outreach for the National Diabetes Education Program by phone and email• Handled collateral and media list development • Conducted research and maintained updated statistics for web content and NDEP publications

• Developed and executed local market press campaigns for Discovery Health’s “Mystery Diagnosis” & NICUo Drafted & distributed media alerts, created local market media lists, served as liaison between patients featured on the show & media, scheduled & oversaw interviews between patients & media• Updated and maintained @Disc_Health Twitter account and prepared monthly Twitter analysis reportso Played role in moving Discovery Health’s Twitter to second in Discovery Networks w/ 83k followers• Drafted and edited media alerts and press releases for upcoming programs and specials • Prepared weekly media coverage reports for Discovery Health & Planet Green • Conducted media research and presented How Generation Y Consumes Media project to top GMs and executives in company

• Conducted media monitoring; researched events and news for clients• Brainstormed with executives on new branding ideas for major accounts • Pulled and created media contact lists for media outreach• Developed and edited media alerts and press releases for Walgreens Wellness Tour

• Provided staff support for marketing team for health website • Brainstormed advertising/marketing strategies and researched potential partnerships • Developed short reports providing a detailed analysis of my research on potential partners and competitors • Guided research projects on enhancing medical awareness for 18-25 year olds

Master Of Science - Ms, Finance, General

B.A, Public Communication

Minor in Health Promotion