Kate Arrowsmith Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Launched a B2B whitepaper behind a gated webpage to capture lead data for sales. Single-handedly created webpage content, press releases, email newsletters, social media ads, social media organic posts, one-to-one.
• Created, optimised and refined BAU campaigns across social media, EDMs, events, blogs, website content, custom landing pages, case… Show more
• Created, optimised and refined BAU campaigns across social media, EDMs, events, blogs, website content, custom landing pages, case studies, and printed materials. Show less

• Created a content strategy, tone of voice guidelines and style guide to ensure consistency in the content creation for the company.
• Developed detailed personas through staff interviews and research.
• Wrote website pages, blogs, and scripts for animated videos

Melbourne, Australia

• Managed social media channels to grow our total audience to 85k subscribers. Developed content pipeline for social media channels, using Sprout Social and Hootsuite to queue posts a month in advance.
• Created an email newsletter schedule and crafted monthly newsletters for our email audience of 165k subscribers. Undertook research for optimal clickthroughs and opens, with continual split tests to learn more about.
• Worked with the communications… Show more
• Worked with the communications team on high profile education calendar events: World Teachers’ Day campaign, “#HattieChat” live Q&A on Twitter, and annual certified teacher event. Trended on Twitter and hit impressions.
• Helped with video content production in our recording studio and updated content on the website. Show less

Melbourne, Australia

• Managed all marketing activities as a team of one: juggling competing demands for high-level strategy and lower-level detail. Owning end-to-end B2B marketing processes across all channels.
• Managing social media on Twitter, Facebook, Instagram & LinkedIn: updating visual brand presence, creating original content, posting and responding to comments. Running paid promotions on social channels for.
• Scoping, writing and launching new website;… Show more
• Scoping, writing and launching new website; arranging photoshoot and liaising with website design company for physical build and CMS loading. Published with no disruption or downtime.
• Managing day-to-day of the website: publishing and promoting informative blog posts, writing and publishing product pages.
• Running nationwide survey of customers for bespoke research project.

London, United Kingdom

• Writing content fit-for-purpose across multiple channels to promote Busaba Eathai, a restaurant group created by Alan Yau. Content included engaging blog posts for the website, informative and friendly EDMs, snappy.
• Adding 10k Facebook fans in my year in the role.
• Evolving the role from a content-only focus to include more varied… Show more
• Evolving the role from a content-only focus to include more varied responsibilities, as the company went through an extensive change and growth period.
• Project managing all collateral; organising often 40+ pieces at once with 10 external contacts to be delivered on the same date.
• Managing both the website and the bespoke payment app: testing new versions, working with agency partners, troubleshooting customer issues and running in-house incentives to promote.

London, United Kingdom

• Initially hired for a six-week role to reorganise the thousands of documents held in SharePoint and fix the syncing issues with the CMS for ILM, a vocational qualification and membership organisation. Completed the.
• Rehired as the interim manager the following year for four months while the hiring process was completed. Managing website change cycles, from ideation and scoping through to implementation and testing. Producing.
• Rehired as the interim manager the following year for four months while the hiring process was completed. Managing website change cycles, from ideation and scoping through to implementation and testing. Producing.

London, United Kingdom

• Working to maintain, update and improve the website for City & Guilds, a vocational education organisation based in London.
• Dealing with all internal requests for website changes, including design changes, copy rewrites and technical fixes. Implementing a simple inbox system to ensure smoother sharing of tasks.
• Running comprehensive user tests on the content management system (CMS) to test new code.

London, United Kingdom

• Writing and editing publications, from brochures to 200-page enrolment guides; with no publications turned in late or requiring a reprint/erratum. Received positive feedback from my clients, advisers from other.
• Editing and proofreading webpages for the university website; completing an online diploma in Web Content.
• Working in the social media group; with daily meetings held to discuss posts, protocol and plans.
• Keeping the… Show more
• Keeping the university-wide Style Guide up-to-date. Show less

Updating content and fixing issues on the Statistics New Zealand website, including ensuring an imperative 10:45am embargo lift for new data.Advising authors on web content best practice and formatting.Holding group and one-on-one training sessions on the content management system (CMS) for new staff members.Writing a CMS instruction manual for internal.

Formatting publications for print using InDesign, Microsoft Excel and Adobe Acrobat Pro.Providing support to publishing team.

Bachelor Of Arts, Film, Media Studies

Education record