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Bombora is the #1 provider of B2B intent data.It's my job to show my peers (sales leaders and ABM marketers) how to be smarter with their time and energy by using Intent data.

Responsible for leading Integrate’s own efforts to orchestrate scalable, integrated marketing programs. Constantly balancing creativity with efficiency, I leverage data and automation technology to ensure our pipeline is full and our leads turn into revenue.[Integrate empowers marketing teams to scale any demand strategy they dream up, elevating marketers to strategic, critical revenue contributors.]

*PointRoll and Shoplocal teams merged to form Cofactor in March 2015, coinciding with my promotion to Marketing Operations Manager*Responsible for aligning marketing efforts with sales goals in ways that can be measured.INTEGRATED MARKETING OPERATIONS: Selected, implemented, and continue to manage Marketing Automation Software (Act-On) to complement the CRM (Salesforce) system.DEMAND GENERATION: Design strategic demand generation efforts for an Account Based Marketing organization. Promote movement along the sales pipeline through nurture programs, campaign follow-up, product announcements, promotional activities, lead flow, lead scoring, progressive profiling, and sales alerts.PAID MEDIA: Design paid SEM (AdWords PPC), LinkedIn, and Twitter (Insightpool) campaigns to target industry inflluencers and complement events, launches, and any sales initiatives. Evaluate SEO/SEM using Google Analytics and Act-On, adjust for optimization, and ensure active campaigns align with current account priorities and KPIs.BRAND DEVELOPMENT & STRATEGY: Partnered with external creative agency to completely transform and establish our brand identity (twice); developed a new logo, style guide, responsive website, sales collateral, communication templates and presentation decks.PROJECT MANAGEMENT: Led a team of 9 through a complete company merge and new brand launch effort that was achieved in just 3 months. This involved selection and implementation of Project Management Software (Wrike). Continue to communicate regularly with internal departments and external vendors for production of new or re-purposed deliverables.BUDGET: Responsible for yearly preparation and day-to-day managing of marketing budget.

Part of a three person team tasked with advancing the PointRoll brand through a variety of strategic channels including print and digital advertising, social media strategy, email communication, PR, and eventsBRAND DEVELOPMENT & STRATEGY: Partner with external creative agency to completely transform and establish our brand identity.CONTENT & SOCIAL: Solely responsible for the digital content strategy and workflow: introduced the company’s first editorial calendar, generated increased reach on Facebook (450%) and Twitter (79.5%), ran first ads on Facebook and LinkedIn, continue to monitor trends and insights to maximize marketing target, reach, and effectivenessSEO/SEM: Perform weekly SEO/SEM evaluation and adjustments with Google Analytics, AdWords, and Salesforce to ensure active campaigns align with current brand priorities, events, and KPIsADVERTISING & EVENT SPONSORSHIP: Participate in conception, execution, post-analysis, and future planning for all advertising campaigns and events. PRODUCT MARKETING & SALES SUPPORT: Enable the 35 person sales team them to meet their objectives by funneling competitive intel, preparing materials, designing presentations, and planning three client events nationwide each quarterMANAGEMENT: Exercise management skills directing, guiding, and evaluating a team of marketing interns

Promoted 4 times:Digital Project Manager 2012-2013Campaign Manager 2012-2012Junior Campaign Manager 2011-2012PROJECT MANAGEMENT: Coordinated timing, expectations, and internal sales and creative support for all stages of online rich media advertising campaigns: conception, production, implementation, reporting, and analysisCLIENT-FACING: Specialized in complex relationship strategies and client management with especially sensitive advertiser, publisher, media, and creative agency clientsLEADERSHIP & IMPROVEMENT: Championed new processes and solutions for both client needs and internal efficiency; founded the Professional Development Leaders, Net Promoter Committee, and Big Creative TeamPromoted every nine months or less after starting as a Junior Campaign Manager in 2011

Implemented marketing strategy during the Stanley Cup Final and off-season to optimize use of location-based social media to increase merchandise and concession sales, game attendance, and fan engagement. -Created and managed promotional item database, handled donation requests, coordinated vendors. -Facilitated a Flyers partnership with the Red Bull Flugtag Flying Event, which drew 85,000 spectators

Helped coach the Women's Rowing Team while pursuing my MBA.-Contributed to a Conference USA Championship Title and an appearance at the 2010 NCAA Championships-Developed coxswain evaluation and training to facilitate a 25% improvement in results from previous year. Assisted with novice on-campus recruitment, instruction, and selection-Created itineraries for 45 athletes and trip binders for coaches, planned meals, managed per diem, coordinated travel, distributed sponsored gear, represented the team and University at community events and during travel.

-Analyzed and verified $900K of team budgets-Prepared comparative data reports for Director of Athletics that focused on comparing industry benchmarks by conference, revenue level, private or public designation, and overall classification-Organized donation mailings and thank you letters; produced press releases, bios, and team handbooks-Managed legal paperwork for over 400 UD student-athletes-Developed an electronic system for logging practice hours for coaches-Created an NCAA Rules Education Database for UD coaches-Prepared various compliance forms for coaches and staff-Collected voting summary for proposed NCAA legislation

-Trained and prepared 50 athletes for 5 races each spring season-Managed, scheduled, and supervised 6 coaches during summer training camps-Created team website that has been the primary communication tool for the club for 6 years-Composed significant literature for team website