Formally know as 'Frillie' - I'm a seasoned graphic designer with over 21 years of experience in the field. I began my journey in design by watching over other designers and learning from their work. I was fascinated by how they created designs that were not only visually stunning, but also effective in achieving their clients' goals.Driven by my curiosity and passion for design, I began playing around with design software and taught myself the craft. I spent countless hours honing my skills, experimenting with different styles and techniques, and pushing my creative boundaries. Over time, my dedication and hard work paid off and I found myself creating and designing for some really cool new, and established brands.Through my years of experience, I've developed a deep appreciation for branding and its power to transform businesses. My passion for branding is what sets me apart from other designers. I believe that a strong brand is the foundation of any successful business, and I'm committed to helping my clients create brands that truly stand out in their market.My approach to design is rooted in collaboration and partnership. I work closely with my clients to understand their unique needs, goals, and vision for their brand. I pride myself on my ability to translate complex ideas and concepts into simple, powerful designs that effectively communicate my clients' message to their target audience.When I'm not designing, you can find me exploring new design trends and techniques, or spending time with my family and friends. I'm truly grateful for the opportunities and experiences that have led me to where I am today, and I'm excited to continue creating beautiful and effective designs for my clients for years to come

dotDigital gave me opportunities to learn new skills and mould and develop my existing skills. Working for such a fast paced forever evolving vibrant company means I turned my hand to new tasks almost every day giving me the most challenging role to date.• Working with a team of designers and campaign managers to produce effective email marketing and email campaigns for SMEs, corporates and large organisations. • Organising and managing the daily schedule for the department, internal communication, project development and management. • Product development and pricing models• Using my creative and graphic design knowledge to train, coach and mentor new and current designers and encouraging innovative design ideas to flourish for digital marketing.

Contracted Graphic Designer. Servicing an extensive and broad spectrum of clients, producing online and offline marketing material.

Joining this company was my first experience of large format media. Here I developed my pre-production graphic design knowledge. I assisted and managed the team in all aspects of exhibition design and build, shop signage and large format print media.